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  • Print publication year: 2011
  • Online publication date: June 2012

8 - Latino Media and Technology Usage

Summary

Another aspect of the Latino experience in the United States deals with acquiring information about the American political system and politics. This chapter focuses on media usage and news sources among Latinos, as well as their language of preference for those sources. In addition, what has been referred to as a digital divide among racial-ethnic and social-class grouping is examined briefly by exploring Latinos’ access to the Internet. In essence, this chapter represents an introduction to the small but growing area of research and interest regarding Latinos and media use, as well as its application to the world of politics.

Political Knowledge and Media Usage

Gateways to the world of politics can be enhanced by becoming more knowledgeable about the political system, its institutions, and its leadership (Subvervi-Velez 2008). In addition, accounts of governmental actions, policy considerations and debates, and activities of political parties are important pieces of information that direct an individual's civic and political engagement (Johnson and Arceneaux 2010). A major source of that political knowledge comes from mass media outlets. Obviously, media outlets have been expanding in recent years with more nontraditional media (e.g., electronic news, magazines, blogs, social networks, international news media). For the most part, our introductory examination will focus on the two more traditional outlets – newspapers and television. Historically, mass media has been a source of both political facts or news and political expression or opinion on issues, candidates, and public policies (Johnson and Arceneaux 2010).

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References
Associated Press and Univision 2010 http://surveys.ap.org/data/NORC/AP-Univision%20Topline_posting.pdf
DeSipio, Louis 2003 Bilingual Television Viewers and the Language Choices They MakeClaremont, CATomás Rivera Policy Institute
Hale, M.Olsen, TFowler, E. F. 2009 A Matter of Language or Culture: Coverage of the 2004 U.S. Elections on Spanish and English Language TelevisionMass Communication and Society 12 26
Johnson, M.Arceneaux, K. 2010
Livingston, Gretchen 2010 The Latino Digital Divide: The Native Born versus the Foreign BornWashington D.CPew Hispanic Center
Livingston, Gretchen 2010 Latinos and Digital TechnologyWashington D.CPew Hispanic Center
Livingston, Gretchen 2011 Latinos and the Digital DivideWashington D.CPew Hispanic Center
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Subvervi-Velez, F. A. 2008 The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research, 1984–2004New YorkRoutledge