This chapter analyses the political craftsmanship of Erdoğan by focusing on his organizational activity in the Islamist National View parties and the JDP. The chapter examines interrelated concepts such as personalization, personalism, charisma, non-charismatic personalism and the personal party, and demonstrates that the latter three represent different reflections of the phenomenon of personalism. However, it is also argued that, in non-charismatic personalism, as Ansell and Fish argue, organization building and organizational coherence are more central aspects of leadership activity than in other forms of personalism. Then, the chapter demonstrates that one of the understated aspects of Erdoğan’s political craftsmanship is his organizational diligence and intelligence. Since his early years in politics, Erdoğan has been a hard-working 'organization man' relying on multi-faceted, proactive organizational activity. In the absence of the required economic and symbolic resources (at least initially), 'robust action' was the basis of Erdoğan’s leadership autonomy in the JDP. The chapter also underlines the possibility of personalistic leadership and a mass membership organization coexisting. The chapter goes on to discuss the possibility of a non-charismatic personalistic leader transforming into a pseudo-charismatic one after crucial and symbolic political events.