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8 - Emerging Pharmaceutical Companies from China, India, and Brazil

From Generic Drugs to Innovation Strategies

from Part II - Types of Innovation in Emerging Markets

Published online by Cambridge University Press:  15 March 2021

By
Fernanda Cahen
Edited by
Fernanda Cahen ,
Lourdes Casanova  and
Anne Miroux
Fernanda Cahen
Affiliation:
Centro Universitario FEI, Brazil
Lourdes Casanova
Affiliation:
Cornell University, New York
Anne Miroux
Affiliation:
Cornell University, New York
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Summary

This chapter presents the evolution of the pharmaceutical industry in the emerging world. It draws on firm-level cases in three of the largest pharmaceutical markets: China (2), Brazil (6) and India (11). Pharmaceutical companies in these countries have emerged as leaders in the generic segment and some are making remarkable strides towards innovation strategies. China’s Jiangsu Hengrui Medicine, India’s Sun Pharma, and Brazil’s Eurofarma are suggestive of the shift toward innovation. These companies have evolved from copycats to creative imitators and recently have been moving up the value chain in pharmaceutical R&D.

Keywords

Pharmaceutical companiesgeneric drugsinnovation strategiesChinaIndiaBrazil
Type
Chapter
Information
Innovation from Emerging Markets
From Copycats to Leaders
 , pp. 222 - 255
Publisher: Cambridge University Press
Print publication year: 2021

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