Book contents
- Frontmatter
- Dedication
- Contents
- List of figures
- List of tables
- List of boxes
- List of contributors
- Preface
- Part I Introduction
- Part II Conducting surveys in difficult settings
- Part III Conducting surveys with special populations
- Part IV Sampling strategies for the hard to survey
- Part V Data collection strategies for the hard to survey
- 25 Use of paid media to encourage 2010 Census participation among the hard to count
- 26 The hard to reach among the poor in Europe: lessons from Eurostat’s EU-SILC survey in Belgium
- 27 Tailored and targeted designs for hard-to-survey populations
- 28 Standardization and meaning in the survey of linguistically diversified populations: insights from the ethnographic observation of linguistic minorities in 2010 Census interviews
- 29 Mobilizing hard-to-survey populations to participate fully in censuses and surveys
- 30 Finding the hard to reach and keeping them engaged in research
- Index
- References
25 - Use of paid media to encourage 2010 Census participation among the hard to count
Published online by Cambridge University Press: 05 September 2014
Book contents
- Frontmatter
- Dedication
- Contents
- List of figures
- List of tables
- List of boxes
- List of contributors
- Preface
- Part I Introduction
- Part II Conducting surveys in difficult settings
- Part III Conducting surveys with special populations
- Part IV Sampling strategies for the hard to survey
- Part V Data collection strategies for the hard to survey
- 25 Use of paid media to encourage 2010 Census participation among the hard to count
- 26 The hard to reach among the poor in Europe: lessons from Eurostat’s EU-SILC survey in Belgium
- 27 Tailored and targeted designs for hard-to-survey populations
- 28 Standardization and meaning in the survey of linguistically diversified populations: insights from the ethnographic observation of linguistic minorities in 2010 Census interviews
- 29 Mobilizing hard-to-survey populations to participate fully in censuses and surveys
- 30 Finding the hard to reach and keeping them engaged in research
- Index
- References
Summary
Introduction
This chapter describes a relatively uncommon approach, paid media campaigns, to encourage participation of hard-to-survey populations. Specifically, we discuss the paid media component of the 2010 Integrated Communication Campaign conducted by the US Census Bureau as part of its 2010 Decennial Census effort in the United States.
Why, from a methodology perspective, might one want a paid media campaign to encourage survey participation? The conceptual model of survey participation laid out by Groves and Couper (1998) suggests that respondents’ decision to participate in a survey request is based on several factors – the social environment, respondent characteristics, survey design features, interviewer characteristics, and the respondent–interviewer interactions at the point of survey request. The first two factors are usually out of the control of survey organizations; in other words, survey organizations are not able to manipulate or change who respondents are and where they live. However, the context in which a survey request is presented, received, and perceived can be changed to facilitate a favorable participation outcome from respondents. We consider a paid media campaign a useful means for changing the survey-taking climate.
- Type
- Chapter
- Information
- Hard-to-Survey Populations , pp. 519 - 540Publisher: Cambridge University PressPrint publication year: 2014
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