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6 - The effective demand problem of the interwar period. II: Cyclical and secular changes in final demand

Published online by Cambridge University Press:  06 July 2010

Michael A. Bernstein
Affiliation:
Princeton University, New Jersey
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Summary

Of course the … development of cheap luxuries has been a very fortunate thing for our rulers. It is quite likely that fish and chips, artsilk stockings, tinned salmon, cut-price chocolate … the movies, the radio, strong tea and the Football Pools have between them averted revolution. Therefore we are sometimes told that the whole thing is an astute manoeuvre by the governing class … to hold the unemployed down. What I have seen of our governing class does not convince me that they have that much intelligence. The thing has happened, but by an unconscious process.

– George Orwell

The effective demand problem of the 1930s primarily resulted from persistent unemployment, but cyclical and secular changes in consumer expenditures also played an important role in lengthening the depression. Related changes in the distribution of income also impeded recovery. These changes in consumer expenditures and income distribution provide additional insight as to why the industries that did recover quickly after 1932 nonetheless could not lead a general upturn.

With a massive deficit spending effort, perhaps on the scale of spending undertaken during World War II, consumption could have led the way out of depression. Given the political impossibility of such a strategy, recovery required investment growth. The industries that potentially might have provided such investment leadership were hampered by a low rate of growth in sales, due in part to the cyclical and secular changes in consumer spending discussed in the following sections.

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The Great Depression
Delayed Recovery and Economic Change in America, 1929–1939
, pp. 170 - 183
Publisher: Cambridge University Press
Print publication year: 1987

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