Skip to main content Accessibility help
×
Hostname: page-component-848d4c4894-4rdrl Total loading time: 0 Render date: 2024-06-24T23:22:14.328Z Has data issue: false hasContentIssue false

16 - Imitative offshoring strategies

Lessons learnt from the Italian small domestic appliance industry

Published online by Cambridge University Press:  10 January 2011

Gabriella Lojacono
Affiliation:
Bocconi University
Olga Annushkina
Affiliation:
SDA Bocconi School of Management
Farok J. Contractor
Affiliation:
Rutgers University, New Jersey
Vikas Kumar
Affiliation:
University of Sydney
Sumit K. Kundu
Affiliation:
Florida International University
Torben Pedersen
Affiliation:
Copenhagen Business School
Get access

Summary

Introduction

Offshoring has been gaining momentum in the managerial and academic discussion of the activity of multinational enterprises (MNEs) and the organization of the value chain. There are several motivations to consider for the centrality of offshoring in the scientific debate. First, this phenomenon spread fast due to facilitating factors such as the diffusion of information and communication technologies (ICT) and the lowering of trade barriers. Second, the rapid diffusion of offshoring has radically changed the structure of many manufacturing and service industries (Davies, 2004).

In practice, the concept of offshoring is used to indicate various phenomena such as delocalization of firm's activities to remote and low-cost countries (Pfannenstein and Tsai, 2004; Robinson and Kalakota, 2004), foreign direct investment (FDI), international manufacturing and, more generally, relocation of value chain activities globally. Building on this broad definition, offshoring is simultaneously a cause and a consequence of international labor division and globalization (Jahns et al., 2006).

Vertical disintegration (Jacobides, 2005) is driven by the desire of firms to match the comparative advantage of foreign locations with their own resources and competencies, so as to maximize their competitive advantage (Kogut, 1985; Mudambi and Venzin, 2008). The definition of entire industries and their competitive dynamics are changing radically, even for those firms that do not modify their level of vertical integration in the home country. On one hand, offshoring modifies the industry structure through the emergence of new intermediaries (and new intermediate markets).

Type
Chapter
Information
Global Outsourcing and Offshoring
An Integrated Approach to Theory and Corporate Strategy
, pp. 411 - 448
Publisher: Cambridge University Press
Print publication year: 2010

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Africano, A.P. and Magalhaes, M. 2005. “FDI and trade in Portugal,”Working Papers (FEP)Universidade do Porto Apr. 64: 1–25.Google Scholar
Bartlett, C.A. and Ghoshal, S. 1998. Managing Across Borders: The Transnational Solution. 2nd edn. Boston: Harvard Business School Press.Google Scholar
Bartlett, C.A. and Ghoshal, S. 2000. “Going global: lessons from late movers,” Harvard Business Review Mar.–Apr.: 132–42.
Buckley, P.J. and Casson, M. 1993. “A theory of international operations,” in Buckley, P.J. and Ghauri, P. (eds.), The Internationalization of the Firm. London: Dryden Press, pp. 45–50.Google Scholar
Cantwell, J.A. 1995. “The globalisation of technology: what remains of the product cycle model?Cambridge Journal of Economics 19(1): 155–74.Google Scholar
Caves, R. 2007. Multinational Enterprise and Economic Analysis. 3rd edn. Cambridge University Press.CrossRefGoogle Scholar
Davies, P. 2004. What's this India Business? Offshoring, Outsourcing, and the Global Services Revolution. London: Nicholas Brealey Publishing.Google Scholar
Diaz-Alejardro, C.F. 1977. “Foreign direct investment by Latin Americans,” in Agmon, T. and Kindleberger, C.P. (eds.), Multinationals from Small Countries. Cambridge, MA: MIT Press, pp. 167–95.Google Scholar
Doz, Y. 1986. Strategic Management in Multinational Companies. Oxford: Pergamon Press.Google Scholar
Dunning, J.H. 1981. International Production and the Multinational Enterprise. London: Allen and Unwin.Google Scholar
Dunning, J.H. 1988. “The eclectic paradigm of international production: a restatement and some possible extensions,” Journal of International Business Studies 19(1): 1–31.CrossRefGoogle Scholar
Dunning, J.H. 1995. “Reappraising the eclectic paradigm in the age of alliance capitalism,” Journal of International Business Studies 26: 461–91.CrossRefGoogle Scholar
Dunning, J.H. 1996. “The geographical sources of the competitiveness of firms: some results of a new survey,” Transnational Corporations 5: 1–29.Google Scholar
Dunning, J.H. 1998a. “Location and the multinational enterprise: a neglected factor?Journal of International Business Studies 29(1): 45–66.CrossRefGoogle Scholar
Dunning, J.H. 1998b. “The changing geography of foreign direct investment,” in Kumar, N. (ed.), Internationalization, Foreign Direct Investment and Technology Transfer: Impact and Prospects for Developing Countries. London and New York: Routledge, pp. 43–89.Google Scholar
Dunning, J.H. (ed). 2000. Regions, Globalization and the Knowledge-based Economy. Oxford University Press.
Eisenhardt, K.M. 1989. “Building theories from case study research,” Academy of Management Review 14(4): 532–50.CrossRefGoogle Scholar
Eisenhardt, K.M. 1991. “Better stories and better constructs: the cases for rigor and comparative logic,” Academy of Management Review 16(30): 620–27.CrossRefGoogle Scholar
Eisenhardt, K.M. and Graebner, M.E. 2007. “Theory building from cases: opportunities and challenges,” Academy of Management Review 50(1): 25–32.CrossRefGoogle Scholar
Gibbert, M., Ruigrok, W., and Wicki, B. 2008. “What passes as a rigorous case study?Strategic Management Journal 29: 1465–74.CrossRefGoogle Scholar
Giunipero, L.C. and Monczka, R.M. 1997. “Organizational approaches to managing international sourcing,” International Journal of Physical Distribution and Logistics Management 27: 321–36.CrossRefGoogle Scholar
Grant, R.M. 2002. Contemporary Strategy Analysis: Concepts, Techniques, Applications. Massachusetts: Blackwell Business.Google Scholar
Invernizzi, C. 2004. Strategia e politica aziendale: testi. Milan: McGraw-Hill.Google Scholar
Jacobides, M.G. 2005. “Industry change through vertical disintegration: how and why markets emerged in mortgage banking,” Academy of Management Journal 48(3): 465–98.CrossRefGoogle Scholar
Jahns, C., Hartmann, E., and Bals, L. 2006. “Offshoring: dimensions and diffusion of a new business concept,” Journal of Purchasing and Supply Management 12: 218–31.CrossRefGoogle Scholar
Johanson, J. and Vahlne, J.-E. 1977. “The internationalization process of the firm: a model of knowledge development and increasing foreign commitment,” Journal of International Business Studies 8: 22–32.CrossRefGoogle Scholar
Johanson, J. and Vahlne, J.-E. 1990. “The mechanism of internationalization,” International Marketing Review 7: 11–24.CrossRefGoogle Scholar
Johanson, J. and Wiedersheim-Paul, E. 1975. “The internationalization of the firm – four Swedish cases,” Journal of Management Studies 12: 305–22.CrossRefGoogle Scholar
Kim, W.C. and Mauborgne, R. 1999. “Strategy, value innovation and the knowledge economy,” Sloan Management Review 3: 41–55.Google Scholar
Klingebiel, N. 2005. “Kostentransparenz bei offshoring-Projekten,” Zeitschrift für Controlling 17: 637–44.CrossRefGoogle Scholar
Kogut, B. 1984. “Normative observations on the international value-added chain and strategic groups,” Journal of International Business Studies 2: 151–67.CrossRefGoogle Scholar
Kogut, B. 1985. “Designing global strategies: comparative and competitive value-added chains,” Sloan Management Review 26(4): 15–28.Google Scholar
Krugman, P. 1991. Geography and Trade. Cambridge, MA: MIT Press.Google Scholar
Levitt, T. 1983. “The globalization of markets,” Harvard Business Review 61(3): 92–102.Google Scholar
Lorenzoni, G. and Lipparini, A. 1999. “The leveraging of interfirm relationships as distinctive organizational capabilities: a longitudinal study,” Strategic Management Journal 20: 317–38.3.0.CO;2-3>CrossRefGoogle Scholar
Monczka, R.M., Markham, W.J., Carter, J.R., Blascovich, J.D., and Slaight, T.H. 2005. Outsourcing Strategically for Sustainable Competitive Advantage. CAPS Research Report: 1–99.
Monczka, R.M., Trent, R.J., and Petersen, K.J. 2008. “Getting on track to better global sourcing,” Supply Chain Management Review 12(2): 46–53.Google Scholar
Mudambi, R. and Venzin, M. 2008. “Location, control and value creation,” Paper presented at Offshoring and Outsourcing: The Organizational and Geographical Relocation of High-Value Company Functions conference, April 23–24, SDA Bocconi School of Management, Milan.
Nigh, D., Cho, K.R., and Krishman, S. 1986. “The role of location-related factors in US banking involvement abroad: an empirical examination,” Journal of International Business Studies 17: 59–72.CrossRefGoogle Scholar
O'Brien, P. 1980. “The new multinationals: developing country firms in international markets,” Futures 12: 303–16.CrossRefGoogle Scholar
Ohlin, B. 1933. Inter-regional and International Trade. Cambridge, MA: Harvard University Press.Google Scholar
Pfannenstein, L. and Tsai, R. 2004. “Offshore outsourcing: current and future effects on American IT industry,” Information Systems Management 21(4): 72–80.CrossRefGoogle Scholar
Porter, M.E. 1980. Competitive Strategy: Techniques for Analysing Industries and Competitors. New York: The Free Press.Google Scholar
Porter, M.E. 1985. Competitive Advantage. New York: The Free Press.Google Scholar
Puryear, R. and Detrick, C. 2006. “Are you sending your problems offshore?Harvard Management Update 11(2): 3–5.Google Scholar
Robinson, M. and Kalakota, R. 2004. Offshore Outsourcing-Business Models, ROI and Best Practices. 2nd edn. Alpharetta: Mivar Press.Google Scholar
Rugman, A.M. and Collinson, S. 2006. International Business. 4th edn. Essex: Prentice Hall.Google Scholar
Vernon, R. 1966. “International trade and international investment in the product life cycle,” Quarterly Journal of Economics 80(5): 190–207.CrossRefGoogle Scholar
Williamson, O. 1979. “Transaction cost economics: the governance of contractual relations,” Journal of Law and Economics 22: 233–59.CrossRefGoogle Scholar

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×