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10 - Changing work practices

Acceptance of virtual work among knowledge professionals engaged in offshoring activities

Published online by Cambridge University Press:  10 January 2011

Elisa Mattarelli
Affiliation:
University of Modena and Reggio Emilia
Maria Rita Tagliaventi
Affiliation:
University of Bologna
Farok J. Contractor
Affiliation:
Rutgers University, New Jersey
Vikas Kumar
Affiliation:
University of Sydney
Sumit K. Kundu
Affiliation:
Florida International University
Torben Pedersen
Affiliation:
Copenhagen Business School
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Summary

Introduction

Technological advances and economic changes have increasingly motivated and enabled distant collaboration between knowledge workers (Hinds and Kiesler, 2002). Offshoring of professional services (software development, financial services, radiology reads, R&D) to emerging countries provides a renowned example of this trend (Friedman, 2005; Levy, 2005; Venkatraman, 2004). Notwithstanding the alleged numerous advantages for Western organizations – including cost savings, reduction of time to market, access to worldwide expertise, easier penetration in local markets, increased codification of internal processes (e.g., Farrel, 2006; Gupta et al., 2007) – knowledge workers likely perceive offshoring as a cause of turmoil.

A first source of disruption stems from distance – both geographical and cultural – between knowledge workers. A geographically dispersed or globally distributed team (GDT) is defined as a group of individuals: (i) belonging to one or more organizations; (ii) interdependent and driven by a common purpose; (iii) using technology-supported communication more than face-to-face communication; and (iv) based in different countries (Lipnack and Stamps, 1997). Maznevski and Chudoba (2000) integrate this definition by observing that GDTs are also global in their tasks and are responsible “for making and/or implementing decisions important to the organization's global strategy” (p. 473). The literature on GDTs explores the challenges of distant collaboration between geographically and culturally distant members, such as compatibility with existing hierarchical structures (Mohrman, 1998), increased coordination costs (Boh et al., 2009), awareness of other team members' activities (Dourish and Bellotti, 1992), trust (Paul and McDaniel, 2004), socialization processes (Ahuja and Galvin, 2003), and leadership (Weisband, 2002).

Type
Chapter
Information
Global Outsourcing and Offshoring
An Integrated Approach to Theory and Corporate Strategy
, pp. 267 - 296
Publisher: Cambridge University Press
Print publication year: 2010

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