Book contents
- Frontmatter
- Contents
- List of figures
- List of tables
- Preface
- Acknowledgments
- Introduction: the global challenge
- 1 The global mosaic
- 2 Global strategic analysis
- 3 Global competitive advantage
- 4 Global competitive strategy
- 5 Global investment strategy: choosing the best mix of transactions and investment
- 6 The global business organization
- 7 Lenovo: entering global competition
- 8 Cemex: making global markets
- 9 Dairy Farm: regional retail strategy
- 10 Danone: organizing for global competition
- Conclusion
- Glossary
- Notes and references
- Index
List of figures
Published online by Cambridge University Press: 05 June 2012
- Frontmatter
- Contents
- List of figures
- List of tables
- Preface
- Acknowledgments
- Introduction: the global challenge
- 1 The global mosaic
- 2 Global strategic analysis
- 3 Global competitive advantage
- 4 Global competitive strategy
- 5 Global investment strategy: choosing the best mix of transactions and investment
- 6 The global business organization
- 7 Lenovo: entering global competition
- 8 Cemex: making global markets
- 9 Dairy Farm: regional retail strategy
- 10 Danone: organizing for global competition
- Conclusion
- Glossary
- Notes and references
- Index
Summary
- Type
- Chapter
- Information
- Global Competitive Strategy , pp. viiiPublisher: Cambridge University PressPrint publication year: 2007