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4 - Making and Marketing Movies

from Part II - Media-Dependent Entertainment

Published online by Cambridge University Press:  26 June 2020

Harold L. Vogel
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Summary

This chapter explains the basic structure, and the financial, production, and marketing aspects that are fundamental to making and marketing movies.

Keywords

deal structuresfinancial sourcesproduction and laborrelease strategiesmerchandisemarketing
Type
Chapter
Information
Entertainment Industry Economics
A Guide for Financial Analysis
 , pp. 134 - 204
Publisher: Cambridge University Press
Print publication year: 2020

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References

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