Book contents
- Frontmatter
- Dedication
- Contents
- Contributors
- Acknowledgments
- Introduction
- Chapter 1 Learning Game Disciplines
- Chapter 2 Communication for Stronger Learning Game Design
- Chapter 3 Instructional and Gaming Elements
- Chapter 4 Story for Learning and Gaming
- Chapter 5 Authenticity in Learning Games
- Chapter 6 Design Better Games
- Chapter 7 Bridging the Gap from Design to Implementation
- Chapter 8 Integrating Games into Learning Environments
- Chapter 9 Multidisciplinary Learning Game Development Method
- Chapter 10 Game Review Criteria
- Chapter 11 Game Review
- Chapter 12 Development Methods
- Chapter 13 Game Review
- Chapter 14 Development Methods
- Chapter 15 Game Review
- Chapter 16 Development Methods
- Chapter 17 Game Review
- Chapter 18 Development Methods
- Chapter 19 Game Review
- Chapter 20 Development Methods
- Chapter 21 Game Review
- Chapter 22 Development Methods
- Chapter 23 Game Review
- Chapter 24 Development Methods
- Index
- References
Chapter 24 - Development Methods
Practice Marketing
Published online by Cambridge University Press: 05 May 2015
- Frontmatter
- Dedication
- Contents
- Contributors
- Acknowledgments
- Introduction
- Chapter 1 Learning Game Disciplines
- Chapter 2 Communication for Stronger Learning Game Design
- Chapter 3 Instructional and Gaming Elements
- Chapter 4 Story for Learning and Gaming
- Chapter 5 Authenticity in Learning Games
- Chapter 6 Design Better Games
- Chapter 7 Bridging the Gap from Design to Implementation
- Chapter 8 Integrating Games into Learning Environments
- Chapter 9 Multidisciplinary Learning Game Development Method
- Chapter 10 Game Review Criteria
- Chapter 11 Game Review
- Chapter 12 Development Methods
- Chapter 13 Game Review
- Chapter 14 Development Methods
- Chapter 15 Game Review
- Chapter 16 Development Methods
- Chapter 17 Game Review
- Chapter 18 Development Methods
- Chapter 19 Game Review
- Chapter 20 Development Methods
- Chapter 21 Game Review
- Chapter 22 Development Methods
- Chapter 23 Game Review
- Chapter 24 Development Methods
- Index
- References
Summary
Abstract
Practice Marketing is a serious game designed to teach the introductory principles of marketing to college students. The game was built for McGraw-Hill Higher Education to serve as a learning tool that would support multiple introductory curricula and textbooks. Practice Marketing is the first in a line of games envisioned by McGraw-Hill for multiple higher education subjects that will provide a consistent user experience, look and feel, and common elements. In this chapter, we introduce the design and development process we followed in creating Practice Marketing and summarize some of the lessons we learned in our effort.
Introduction
At Muzzy Lane, we believe that well-designed games offer a compelling medium to give students the means and the vehicle to personally interact with educational content. By designing games in which the core game mechanic reinforces the key learning objectives, as well as by using feedback systems that correlate to valid assessment metrics, serious game developers can provide a better alternative to current methods of instruction. And we know that today’s students – from kindergarten to grad school – are willing to spend hours and hours in front of a console or a computer when they’re playing games they find engaging.
- Type
- Chapter
- Information
- Design and Development of Training GamesPractical Guidelines from a Multidisciplinary Perspective, pp. 506 - 520Publisher: Cambridge University PressPrint publication year: 2014