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Don A. Moore, Assistant Professor of Organizational Behavior, Tepper School of Business at Carnegie Mellon University,
Daylian M. Cain, Doctoral Candidate, Tepper School of Business at Carnegie Mellon University,
George Loewenstein, Professor of Economics and Psychology, Carnegie Mellon University-s Department of Social and Decision Science,
Max H. Bazerman, Jesse Isidor Straus Professor of Business Administration, Harvard Business School