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8 - The Online World

Published online by Cambridge University Press:  30 May 2024

Simon Hall
Simon Hall
Affiliation:
University of Cambridge
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Summary

A positive online presence is indispensable in modern life, but establishing one requires thought and strategy. This chapter explores how to use social media to your advantage, with an appealing bio, techniques for posting that attract attention and admiration, which platforms to choose, the power of blogging, the effective use of artificial intelligence, and how to create and incorporate photos and videos to help make an impact online.

Keywords

Platformsinteractive postingbiostagshash tagslinksphotographyvideographyblogsartificial intelligence
Type
Chapter
Information
Compelling Communication
Writing, Public Speaking and Storytelling for Professional Success
 , pp. 216 - 261
Publisher: Cambridge University Press
Print publication year: 2024

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  • The Online World
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.009
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  • The Online World
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.009
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • The Online World
  • Simon Hall, University of Cambridge
  • Book: Compelling Communication
  • Online publication: 30 May 2024
  • Chapter DOI: https://doi.org/10.1017/9781009447447.009
Available formats
×