Skip to main content Accessibility help

We use cookies to distinguish you from other users and to provide you with a better experience on our websites. Close this message to accept cookies or find out how to manage your cookie settings.

Close cookie message
×
Hostname: page-component-5c6d5d7d68-sv6ng Total loading time: 0 Render date: 2024-08-18T10:54:19.770Z Has data issue: false hasContentIssue false

2 - Short but Often Sweet

The Surprising Potential of Qualitative Survey Methods

from Part I - Textual Data Collection

Published online by Cambridge University Press:  06 October 2017

By
Gareth Terry  and
Virginia Braun
Edited by
Virginia Braun ,
Victoria Clarke  and
Debra Gray
Virginia Braun
Affiliation:
University of Auckland
Victoria Clarke
Affiliation:
University of the West of England, Bristol
Debra Gray
Affiliation:
University of Winchester
Get access

Summary

A summary is not available for this content so a preview has been provided. Please use the Get access link above for information on how to access this content.
Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'
Type
Chapter
Information
Collecting Qualitative Data
A Practical Guide to Textual, Media and Virtual Techniques
 , pp. 13 - 14
Publisher: Cambridge University Press
Print publication year: 2017

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Further Resources: Online

Some examples of qualitative surveys can be found online at: http://studysites.uk.sagepub.com/braunandclarke/study/research.htm

There are a number of examples of qualitative survey data that can be analysed as practice at: http://studysites.uk.sagepub.com/braunandclarke/study/qualitative.htm

For learning the basics of HTML in order to modify an existing template from a web tool such as SurveyMonkey, we have found w3 schools extremely helpful: www.w3schools.com/

Further Resources: Readings

For a broad ‘how to’ for qualitative research, and the first text to introduce qualitative surveys as a stand-alone data generation method: Braun, V. and Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: Sage Publications.Google Scholar
For an example of a short survey which generated rich data: Frith, H. and Gleeson, K. (2004). Clothing and embodiment: Men managing body image and appearance. Psychology of Men & Masculinity, 5(1), 40–48.Google Scholar
For an example of survey research on a sensitive topic: Opperman, E., Braun, V., Clarke, V. and Rogers, C. (2014). ‘It feels so good it almost hurts’: Young adults’ experiences of orgasm and sexual pleasure. Journal of Sex Research, 51(5), 503–515.Google Scholar
For an example of online survey research that uses critical/discursive approaches to analysis: Clarke, V. and Smith, M. (2015). ‘Not hiding, not shouting, just me’: Gay men negotiate their visual identities. Journal of Homosexuality, 62(1), 4–32.CrossRefGoogle Scholar

References

American Psychological Association. (2010). Publication manual of the American Psychological Association (6th edn). Washington, DC: American Psychological Association.Google Scholar
Banks, M. (2007). Using visual data in qualitative research. London: Sage Publications.CrossRefGoogle Scholar
Barrett, J. (2007). You’ve made mistress very, very angry: Displeasure and pleasure in media representations of BDSM. Particip@tions, 4(1), online: http://www.participations.org/Volume%204/Issue%201/4_01_barrett.htm.Google Scholar
Best, S. and Krueger, B. (2008). Internet survey design. In Fielding, N. G., Lee, R. M. and Blank, G. (eds.), The SAGE handbook of online research methods (pp. 217–235). London: Sage Publications.CrossRefGoogle Scholar
Boroughs, M. S. (2012). Body depilation among women and men: The association of body hair reduction or removal with body satisfaction, appearance comparison, body image disturbance, and body dysmorphic disorder symptomatology. (Unpublished PhD thesis). Tampa, FL: The University of South Florida. Retrieved from: http://scholarcommons.usf.edu/etd/3985Google Scholar
Boroughs, M., Cafri, G. and Thompson, J. (2005). Male body depilation: Prevalence and associated features of body hair removal. Sex Roles, 52(9–10), 637–644.Google Scholar
Bradburn, N. M., Sudman, S. and Wansink, B. (2004). Asking questions: The definitive guide to questionnaire design – for market research, political polls, and social and health questionnaires. San Francisco, CA: Jossey-Bass.Google Scholar
Braun, V. and Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.Google Scholar
Braun, V. and Clarke, V. (2012). Thematic analysis. In Cooper, H., Camic, P. M., Long, D. L., Panter, A. T., Rindskopf, D. and Sher, K. J. (eds.), APA handbook of research methods in psychology, Vol. 2: Research designs: Quantitative, qualitative, neuropsychological, and biological (pp. 57–71). Washington, DC: American Psychological Association.Google Scholar
Braun, V. and Clarke, V. (2013). Successful qualitative research: A practical guide for beginners. London: Sage Publications.Google Scholar
Braun, V., Clarke, V. and Terry, G. (2015). Thematic analysis. In Rohleder, P. and Lyons, A. (eds.), Qualitative research in clinical and health psychology (pp. 95–113). Basingstoke, UK: Palgrave Macmillan.Google Scholar
Braun, V., Tricklebank, G. and Clarke, V. (2013). ‘It shouldn’t stick out from your bikini at the beach’: Meaning, gender, and the hairy/hairless body. Psychology of Women Quarterly, 37(4), 478–493.Google Scholar
Bryant, A. and Charmaz, K. (2007). The SAGE handbook of grounded theory. Thousand Oaks, CA: Sage Publications.Google Scholar
Brinkmann, S. and Kvale, S. (2008). Ethics in qualitative psychological research. In Willig, C. and Stainton Rogers, W. (eds.), The SAGE handbook of qualitative research in psychology (pp. 263–279). London: Sage Publications.CrossRefGoogle Scholar
Burr, V. (2003). Social constructionism (2nd edn). London: Routledge.Google Scholar
Chambers, D. (2013). Social media and personal relationships: Online intimacies and networked friendship. London: Palgrave Macmillan.Google Scholar
Christian, L. M., Dillman, D. A. and Smyth, J. D. (2007). Helping respondents get it right the first time: The influence of words, symbols, and graphics in web surveys. Public Opinion Quarterly, 71(1), 113–125.Google Scholar
Clarke, V. (2016). Wearing a gay slogan t-shirt in the higher education classroom: A cautionary tale. Feminism & Psychology, 26(1), 3–10.CrossRefGoogle Scholar
Clarke, V. and Smith, M. (2015). ‘Not hiding, not shouting, just me’: Gay men negotiate their visual identities. Journal of Homosexuality, 62(1), 4–32.CrossRefGoogle Scholar
Clarke, V. and Spence, K. (2012). ‘I am who I am’? Navigating norms and the importance of authenticity in lesbian and bisexual women’s accounts of their appearance practices. Psychology of Sexuality, 4(1), 25–33.Google Scholar
Coyle, A. and Rafalin, D. (2001). Jewish gay men’s accounts of negotiating cultural, religious, and sexual identity: A qualitative study. Journal of Psychology & Human Sexuality, 12(4), 21–48.CrossRefGoogle Scholar
Dal, M. (2011). Online data collection and data analysis using emergent technologies. In Hesse-Biber, S. N. (ed.), The handbook of emergent technologies in social research (pp. 275–299). Oxford: Oxford University Press.Google Scholar
Edley, N. (2001). Analysing masculinity: Interpretative repertoires, ideological dilemmas and subject positions. In Wetherell, M., Taylor, S. and Yates, S. (eds.), Discourse as data: A guide for analysis (pp. 189–229). London: Sage Publications.Google Scholar
Evans, A., Elford, J. and Wiggins, D. (2008). Using the Internet for qualitative research. In Willig, C. and Stainton Rogers, W. (eds.), The SAGE handbook of qualitative research in psychology (pp. 315–333). London: Sage Publications.Google Scholar
Fahs, B. (2011). Dreaded ‘otherness’: Heteronormative patrolling of women’s body hair rebellions. Gender & Society, 25(4), 451–472.CrossRefGoogle Scholar
Fahs, B. (2012). Breaking body hair boundaries: Classroom exercises for challenging social constructions of the body and sexuality. Feminism & Psychology, 22(4), 482–506.Google Scholar
Fahs, B. (2013). Shaving it all off: Examining social norms of body hair among college men in women’s studies courses. Women’s Studies 42(5), 559–577.Google Scholar
Filipovic, J. (2007). Blogging while female: How Internet misogyny parallels ‘real-world’ harassment. Yale Journal of Law and Feminism, 19(1), 295–303.Google Scholar
Fish, J. (2006). Exploring lesbians’ health behaviours and risk perceptions. Diversity in Health & Social Care, 3(3), 163–169.Google Scholar
Fish, J. and Wilkinson, S. (2003). Understanding lesbians’ healthcare behaviour: The case of breast self-examination. Social Science & Medicine, 56(2), 235–245.CrossRefGoogle ScholarPubMed
Fox, D., Prilleltensky, I. and Austin, S. (eds.). (2009). Critical psychology: An introduction (2nd edn). Thousand Oaks, CA: Sage Publications.Google Scholar
Frith, H. and Gleeson, K. (2004). Clothing and embodiment: Men managing body image and appearance. Psychology of Men & Masculinity, 5(1), 40–48.Google Scholar
Frith, H. and Gleeson, K. (2008). Dressing the body: The role of clothing in sustaining body pride and managing body distress. Qualitative Research in Psychology, 5(1), 249–264.CrossRefGoogle Scholar
Galletta, A. (2013). Mastering the semi-structured interview and beyond: From research design to analysis and publication. New York: New York University Press.Google Scholar
Gavey, N. (1989). Feminist poststructuralism and discourse analysis: Contributions to feminist psychology. Psychology of Women Quarterly, 13(4), 459–475.Google Scholar
Gergen, K. (1997). Realities and relationships: Soundings in social construction. Cambridge, MA: Harvard University Press.Google Scholar
Gergen, M. and Gergen, K. (eds.). (2003). Social construction: A reader. London: Sage Publications.Google Scholar
Groves, R. M. (2009). Survey methodology. Hoboken, NJ: Wiley.Google Scholar
Herbenick, D., Schick, V., Reece, M., Sanders, S. and Fortenberry, J. D. (2010). Pubic hair removal among women in the United States: Prevalence, methods, and characteristics. The Journal of Sexual Medicine, 7(10), 3322–3330.CrossRefGoogle ScholarPubMed
Hewson, C. and Laurent, D. (2008). Research design and tools for internet research. In Fielding, N. G., Lee, R. M. and Blank, G. (eds.), The SAGE handbook of online research methods (pp. 58–78). Thousand Oaks, CA: Sage Publications.CrossRefGoogle Scholar
Joinson, A. (1999). Social desirability, anonymity, and Internet-based questionnaires. Behavior Research Methods, Instruments, & Computers, 31(3), 433–438.CrossRefGoogle ScholarPubMed
Jowett, A. and Peel, E. (2009). Chronic illness in non-heterosexual contexts: An online survey of experiences. Feminism & Psychology, 19(4), 454–474.CrossRefGoogle Scholar
Jowett, A., Peel, E. and Shaw, R. (2011). Online interviewing in psychology: Reflections on the process. Qualitative Research in Psychology, 8(4), 354–369.CrossRefGoogle Scholar
Kaczmirek, L. (2008). Internet survey software tools. In Fielding, N. G., Lee, RM. and Blank, G. (eds.), The SAGE handbook of online research methods (pp. 236–257). London: Sage Publications.CrossRefGoogle Scholar
Kamel Boulos, M. and Wheeler, S. (2007). The emerging Web 2.0 social software: An enabling suite of sociable technologies in health and health care education. Health Information & Libraries Journal, 24(1), 2–23.Google Scholar
Kvale, S. and Brinkmann, S. (2009). Interviews: Learning the craft of qualitative research interviewing: Thousand Oaks, CA: Sage Publications.Google Scholar
Levine, D., Madsen, A., Wright, E., Barar, R. E., Santelli, J. and Bull, S. (2011). Formative research on MySpace: Online methods to engage hard-to-reach populations. Journal of Health Communication, 16(4), 448–454.Google Scholar
Liamputtong, P. (2007). Researching the vulnerable: A guide to sensitive research methods. London: Sage Publications.Google Scholar
Marwick, A. and Boyd, D. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New Media & Society, 13(1), 114–133.Google Scholar
McLaughlin, C. and Vitak, J. (2012). Norm evolution and violation on Facebook. New Media & Society, 14(2), 299–315.Google Scholar
Opperman, E., Braun, V., Clarke, V. and Rogers, C. (2014). ‘It feels so good it almost hurts’: Young adults’ experiences of orgasm and sexual pleasure. The Journal of Sex Research, 51(5), 503–515.CrossRefGoogle ScholarPubMed
Patton, M. Q. (2002). Qualitative research & evaluation methods (3rd edn). Thousand Oaks, CA: Sage Publications.Google Scholar
Peel, E. (2010). Pregnancy loss in lesbian and bisexual women: An online survey of experiences. Human Reproduction, 25(3), 721–727.CrossRefGoogle ScholarPubMed
Potter, J. and Wiggins, S. (2007). Discursive psychology. In Willig, C. and Stainton Rogers, W. (eds.), The SAGE handbook of qualitative research in psychology (pp. 73–90). London: Sage Publications.Google Scholar
Przybylo, E. (2013). Producing facts: Empirical asexuality and the scientific study of sex. Feminism & Psychology, 23(2), 224–242.Google Scholar
Rice, C. (2009). Imagining the other? Ethical challenges of researching and writing women’s embodied lives. Feminism & Psychology, 19(2), 245–266.Google Scholar
Riggle, E. D. B., Rostosky, S. S. and Reedy, C. S. (2005). Online surveys for BGLT research. Journal of Homosexuality, 49(2), 1–21.CrossRefGoogle ScholarPubMed
Riessman, C. K. (2007). Narrative methods for the human sciences. Thousand Oaks, CA: Sage Publications.Google Scholar
Rose, G. (2012). Visual methodologies: An introduction to researching with visual materials. Los Angeles: Sage Publications.Google Scholar
Seale, C. (1999). Quality in qualitative research. Qualitative inquiry, 5(4), 465–478.CrossRefGoogle Scholar
Seymour, W. S. (2001). In the flesh or online? Exploring qualitative research methodologies. Qualitative Research, 1(2), 147–168.Google Scholar
Smith, J. (1995). Semi-structured interviewing and qualitative analysis. In Smith, J., Harré, R. and van Langenhove, L. (eds.), Rethinking methods in psychology (pp. 9–26). London: Sage Publications.CrossRefGoogle Scholar
Smith, J. A., Flowers, P., and Larkin, M. (2009). Interpretative phenomenological analysis: Theory, method and research. London: Sage Publications.Google Scholar
Smith, L. (2012). Decolonizing methodologies: Research and indigenous peoples (2nd edn). London: Zed Books.Google Scholar
Smyth, J. D., Dillman, D. A., Christian, L. M. and McBride, M. (2009). Open-ended questions in web surveys: Can increasing the size of answer boxes and providing extra verbal instructions improve response quality? Public Opinion Quarterly, 73(2), 325–337.CrossRefGoogle Scholar
Stewart, K. and Williams, M. (2005). Researching online populations: The use of online focus groups for social research. Qualitative Research, 5(4), 395–416.Google Scholar
Terry, G. and Braun, V. (2013a). To let hair be, or to not let hair be? Gender and body hair removal practices in Aotearoa/New Zealand. Body Image, 10(4), 599–606.Google Scholar
Terry, G. and Braun, V. (2013b). ‘We have friends, for example, and he will not get a vasectomy’: Imagining the self in relation to others when talking about sterilization. Health Psychology, 32(1), 100–109.Google Scholar
Terry, G. and Braun, V. (2016). ‘I think gorilla-like back effusions of hair are rather a turn-off’: Excessive hair and male body hair (removal) discourse. Body Image, 17, 14–24.Google Scholar
Terry, G., Braun, V., Jayamaha, S. and Madden, H. (2017). Negotiating the hairless ideal in Aotearoa/New Zealand: Choice, awareness, complicity, and resistance in women’s accounts of body hair removal. Feminism & Psychology. In press.Google Scholar
Toerien, M. and Wilkinson, S. (2004). Exploring the depilation norm: A qualitative questionnaire study of women’s body hair removal. Qualitative Research in Psychology, 1(1), 69–92.Google Scholar
Toerien, M., Wilkinson, S. and Choi, P. (2005). Body hair removal: The ‘mundane’ production of normative femininity. Sex Roles, 52(5–6), 399–406.Google Scholar
Turner, A. J. and Coyle, A. (2000). What does it mean to be a donor offspring? The identity experiences of adults conceived by donor insemination and the implications for counselling and therapy. Human Reproduction, 15(9), 2041–2051.Google Scholar
Wetherell, M. and Edley, N. (1999). Negotiating hegemonic masculinity: Imaginary positions and psycho-discursive practices. Feminism & Psychology, 9(3), 335–356.Google Scholar
Wilkinson, S. and Kitzinger, C. (2007). Conversation analysis. In Willig, C. and Stainton Rogers, W. (eds.), The SAGE handbook of qualitative research in psychology (pp. 54–71). London: Sage Publications.Google Scholar
Willig, C. (2008). Introducing qualitative research in psychology: Adventures in theory and method (2nd edn). Maidenhead, UK: Open University Press.Google Scholar
Willig, C. and Stainton Rogers, W. (2008). Introduction. In Willig, C. and Stainton Rogers, W. (eds.), The SAGE handbook of qualitative research in psychology (pp. 1–12). London: Sage Publications.Google Scholar

Save book to Kindle

To save this book to your Kindle, first ensure coreplatform@cambridge.org is added to your Approved Personal Document E-mail List under your Personal Document Settings on the Manage Your Content and Devices page of your Amazon account. Then enter the ‘name’ part of your Kindle email address below. Find out more about saving to your Kindle.

Note you can select to save to either the @free.kindle.com or @kindle.com variations. ‘@free.kindle.com’ emails are free but can only be saved to your device when it is connected to wi-fi. ‘@kindle.com’ emails can be delivered even when you are not connected to wi-fi, but note that service fees apply.

Find out more about the Kindle Personal Document Service.

Available formats
×

Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

Available formats
×