Introduction

The CDO is still a relatively new role, and while we have moved into having more CDOs who are proven, know their niche and can really lead data within organisations, the role is still evolving. There are major differences in role models and the market for them is still changing. This chapter discusses how you can present yourself as a CDO and how to get help to do so.

Questions to ask yourself

The very first thing you need to ask yourself is why you want to be a CDO. Obviously, we think it is an awesome job and love it, but we also recognise that it's not for everyone. It's always a good idea to check your reasons for wanting to do it, because they are the thing that will carry you forward when the going gets really tough.

Second, who do you think you are? Have you ever asked yourself that question? Whatever answer you give will probably be right, as we tend to become the person we think we are, but the more important question is, who do you want to be? It's critical to know that who you are isn't all that you are capable of being. It really is up to you.

As a small aside here, let's just touch upon values and how they are inextricably linked to our beliefs and behaviours, as it's ultimately committing to a choice of behaviour that we usually need to work on, while maintaining our values and beliefs.

Beliefs are things we hold to be true, values set the standard for what we think is important, and both shape our behaviour (what we actually do). So your belief could be that everyone is essentially good, you value honesty and your behaviour is that you are honest and expect that in others.

Everything we suggest that you try in this chapter has to fit with your values, we aren't suggesting that you become something that is alien to you. Make sure that you understand your non-negotiables – where are the red lines that you aren't prepared to compromise on?