The chapter focuses on people’s experiences of natural places and changes in their sense of place through the use of social media. It explores how social media are linked to senses of place and experiences of nature from a social–ecological–technological systems perspective. This is illustrated through four empirical cases representing specific people–place–tech systems, i.e. systems where different social, ecological and tech contexts interact. From a system perspective, those couplings are integrated parts of people’s experiences of nature that bridge virtual and physical worlds, thereby facilitating and communicating cognitive, affective and behavioural social-ecological interactions. These interactions foster novel individual and co-constructed meanings of place and thus plural senses of place; they can also mobilise people around shared meanings of place that are used to question dominant views. Thus, it is argued that social media can mediate and proliferate plural meanings of place, leading to new conceptualisations of senses of place.