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12 - Power and Consumer Behavior

from Part II - Interpersonal and Social Consumer Psychology

Published online by Cambridge University Press:  05 October 2015

By
Derek D. Rucker  and
Adam D. Galinsky
Edited by
Michael I. Norton ,
Derek D. Rucker  and
Cait Lamberton
Michael I. Norton
Affiliation:
Harvard Business School, Harvard University
Derek D. Rucker
Affiliation:
Kellogg School of Management, Northwestern University
Cait Lamberton
Affiliation:
Katz Graduate School of Business, University of Pittsburgh
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The Cambridge Handbook of Consumer Psychology , pp. 309 - 331
Publisher: Cambridge University Press
Print publication year: 2015

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References

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