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Chapter 13 - Learning from a Distance

Published online by Cambridge University Press:  05 July 2013

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Summary

As an export commodity, any cultural text must overcome the obstacle of entering an established market in which consumers have a strong understanding of their own cultural products, but a limited contextual base with which to understand the foreign commodity.

Distance is the problem … [N]o-one overseas who establishes a London publishing office readily parts with authority over the publishing policy of that office; and, books being what they are, that policy basically depends upon the decision to publish or not to publish individual manuscripts.

British publisher George G. Harrap once said about the Australasian Publishing Company he helped set up in Sydney that ‘it is not easy to command success for ventures of the sort in another country where much has to be learned of local customs and conditions’. It can be, he concluded, an ‘uphill task’.

With evidence of the many uphill tasks that an Australian publisher had to overcome in order to show profit in domestic and export markets, this book has traced the material conditions of Angus & Robertson's London office when selecting works for publication, distribution and sale to British audiences.

Type
Chapter
Information
Angus & Robertson and the British Trade in Australian Books, 1930–1970
The Getting of Bookselling Wisdom
, pp. 163 - 168
Publisher: Anthem Press
Print publication year: 2012

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  • Learning from a Distance
  • Jason D. Ensor
  • Book: Angus & Robertson and the British Trade in Australian Books, 1930–1970
  • Online publication: 05 July 2013
  • Chapter DOI: https://doi.org/10.7135/UPO9780857282262.015
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  • Learning from a Distance
  • Jason D. Ensor
  • Book: Angus & Robertson and the British Trade in Australian Books, 1930–1970
  • Online publication: 05 July 2013
  • Chapter DOI: https://doi.org/10.7135/UPO9780857282262.015
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Learning from a Distance
  • Jason D. Ensor
  • Book: Angus & Robertson and the British Trade in Australian Books, 1930–1970
  • Online publication: 05 July 2013
  • Chapter DOI: https://doi.org/10.7135/UPO9780857282262.015
Available formats
×