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3 - The Battle of the Blue Book

Published online by Cambridge University Press:  05 October 2014

Victor Pickard
Affiliation:
University of Pennsylvania
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Summary

In March 1946, FCC Commissioner Clifford Durr received a three-page letter from William Tymous, an African American World War II veteran who was outraged by the radio programming greeting him upon his return home:

On the battlefields of France, on Okinawa, on Iwo Jima ... we fought the devils of fascism, discrimination, hate, prejudice, and Jim Crow. We won that fight. We have come home to find that these same enemies are very much alive here.... It is too often the practice of vehicles of American propaganda such as the movie industry and the radio to depict the American Negro as a buffoon, lazy, shiftless, superstitious, ignorant, loose and servile.... This is not the democratic way of life for which so many of our fallen comrades paid so dearly with their lives. This is the Hitler pattern. This is American fascism.

Racist caricatures in radio programs abounded, Tymous observed: “Rochester in the Jack Benny program, Bill and Beulah in Beulah, the maid in Crime Doctor, the maid in The Great Gildersleeve, the maid in the Judy Canova program and the Amos and Andy troupe.” Tymous worried that these sketches were “nailing down in the minds of millions of listeners derogatory and false judgments of fellow-citizens.” He feared that listeners were “conditioned” by these stereotypes to see “nothing wrong in such disguised fostering of race hatred.” He indicted the “sponsors, producers and executives of networks who permit such bigotry and anti-racial pieces on the air.”

Durr responded that he was sympathetic with Tymous’s views, enclosing with his letter a recently issued report that presented “a pretty fair idea of where the commission stands on the over-all responsibility of station licensees for programming” and offered listeners ideas for contesting “the seamier aspects of broadcasting.” The report arrived in a blue cover, its title in bold black lettering: “Public Service Responsibility of Broadcast Licensees.”

Type
Chapter
Information
America's Battle for Media Democracy
The Triumph of Corporate Libertarianism and the Future of Media Reform
, pp. 62 - 97
Publisher: Cambridge University Press
Print publication year: 2014

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References

Pickard, Victor, “The Battle over the FCC Blue Book: Determining the Role of Broadcast Media in a Democratic Society, 1945–1948,” Media, Culture & Society 33, no. 2, (2011): 171–91Google Scholar
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  • The Battle of the Blue Book
  • Victor Pickard, University of Pennsylvania
  • Book: America's Battle for Media Democracy
  • Online publication: 05 October 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9781139814799.004
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  • The Battle of the Blue Book
  • Victor Pickard, University of Pennsylvania
  • Book: America's Battle for Media Democracy
  • Online publication: 05 October 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9781139814799.004
Available formats
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Save book to Google Drive

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  • The Battle of the Blue Book
  • Victor Pickard, University of Pennsylvania
  • Book: America's Battle for Media Democracy
  • Online publication: 05 October 2014
  • Chapter DOI: https://doi.org/10.1017/CBO9781139814799.004
Available formats
×