Book contents
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
3 - Post-Prohibition to the 1990s
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
Summary
North Carolina is the original habitat of the scuppernong grape. The counties of the Upper Coastal Plain are well adapted to its culture and in these counties there are many home vineyards. In several of these counties there are commercial vineyards most of which have been allowed to deteriorate during the last several years. It is believed that it is possible to revive the grape industry and to expand it within this and other southern states. This will give a considerable section a new non-competitive industry which can be used to supplement the income rehabilitation of families.
North Carolina Emergency Relief Administration (1935)The above comes from a report from an agency that was part of the Federal Emergency Relief Administration (FERA) created to deal with the poverty that accompanied the Depression. In the south, with its high preponderance of tenant farmers and sharecroppers, the plight of rural agriculture was extreme especially when surplus acreage in tobacco and cotton were eliminated. Finding an alternative crop for small plots of land, and for farmers with little in the way of resources, was one of the most pressing concerns of that era. Once again, wine was deemed worthy of coming to the rescue and alleviating the endemic poverty of the region. And it was the scuppernong grape that would be central to this endeavour. However, to be successful, farmers had to be made aware of the market opportunities for grapes when it was not clear that such a demand existed.
- Type
- Chapter
- Information
- The Modern American Wine IndustryMarket Formation and Growth in North Carolina, pp. 53 - 74Publisher: Pickering & ChattoFirst published in: 2014