Book contents
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
Conclusion
- Frontmatter
- CONTENTS
- Dedication
- List of Figures and Tables
- Preface
- Introduction
- 1 Districts, Networks and Knowledge Brokering
- 2 From the Beginnings to Prohibition
- 3 Post-Prohibition to the 1990s
- 4 Emergence of a Wine Cluster
- 5 Market Growth, Differentiation and Legitimacy
- 6 Cluster Consolidation: Networks, Quality and Wine Tourism
- Conclusion
- Appendix: Interview Questions for North Carolina Winery Owners/Winemakers
- Notes
- Works Cited
- Index
Summary
I know I'm not going to make any money out of this for a while but I'm doing it because I enjoy it. I'm passionate about wine. I think we can make some good wine here, have a nice environment for people to visit and eventually be profitable.
Owner of a recently opened small winery (interview with author, 2009)It takes a long time to learn about winemaking and to understand what grows best in an area and what doesn't. We're still experimenting in North Carolina and have a long way to go.
Bernard DeLille, winemaker, Biltmore Estates (interview with author, 2009)The rapid growth of the industry during the past few years continues unabated. Several new wineries are planned to open in the next few months and several non-farmers have bought land in the Yadkin Valley AVA with the specific intent of growing grapes for sale to local wineries. Wineries that have opened in the past few months have often done so with the explicit aim of offering multiple attractions. Sanders Ridge Vineyard and Winery, for example, is a Yadkin Valley winery and organic produce farm that in addition has a restaurant on the premises. It opened the first weekend of July 2009 to huge crowds. Others, such as Shadow Springs Vineyard (in the newly created Swan Creek AVA), have been creative in their marketing, in this instance offering the public temporary shares in a vine.
- Type
- Chapter
- Information
- The Modern American Wine IndustryMarket Formation and Growth in North Carolina, pp. 163 - 174Publisher: Pickering & ChattoFirst published in: 2014