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8 - Latino Media and Technology Usage

Published online by Cambridge University Press:  05 June 2012

Luis R. Fraga
Affiliation:
University of Washington
John A. Garcia
Affiliation:
University of Michigan, Ann Arbor
Rodney E. Hero
Affiliation:
University of California, Berkeley
Michael Jones-Correa
Affiliation:
Cornell University, New York
Valerie Martinez-Ebers
Affiliation:
University of North Texas
Gary M. Segura
Affiliation:
Stanford University, California
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Summary

Another aspect of the Latino experience in the United States deals with acquiring information about the American political system and politics. This chapter focuses on media usage and news sources among Latinos, as well as their language of preference for those sources. In addition, what has been referred to as a digital divide among racial-ethnic and social-class grouping is examined briefly by exploring Latinos’ access to the Internet. In essence, this chapter represents an introduction to the small but growing area of research and interest regarding Latinos and media use, as well as its application to the world of politics.

Political Knowledge and Media Usage

Gateways to the world of politics can be enhanced by becoming more knowledgeable about the political system, its institutions, and its leadership (Subvervi-Velez 2008). In addition, accounts of governmental actions, policy considerations and debates, and activities of political parties are important pieces of information that direct an individual's civic and political engagement (Johnson and Arceneaux 2010). A major source of that political knowledge comes from mass media outlets. Obviously, media outlets have been expanding in recent years with more nontraditional media (e.g., electronic news, magazines, blogs, social networks, international news media). For the most part, our introductory examination will focus on the two more traditional outlets – newspapers and television. Historically, mass media has been a source of both political facts or news and political expression or opinion on issues, candidates, and public policies (Johnson and Arceneaux 2010).

Type
Chapter
Information
Latinos in the New Millennium
An Almanac of Opinion, Behavior, and Policy Preferences
, pp. 231 - 247
Publisher: Cambridge University Press
Print publication year: 2011

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References

Associated Press and Univision 2010 http://surveys.ap.org/data/NORC/AP-Univision%20Topline_posting.pdf
DeSipio, Louis 2003 Bilingual Television Viewers and the Language Choices They MakeClaremont, CATomás Rivera Policy InstituteGoogle Scholar
Hale, M.Olsen, TFowler, E. F. 2009 A Matter of Language or Culture: Coverage of the 2004 U.S. Elections on Spanish and English Language TelevisionMass Communication and Society 12 26Google Scholar
Johnson, M.Arceneaux, K. 2010
Livingston, Gretchen 2010 The Latino Digital Divide: The Native Born versus the Foreign BornWashington D.CPew Hispanic CenterGoogle Scholar
Livingston, Gretchen 2010 Latinos and Digital TechnologyWashington D.CPew Hispanic CenterGoogle Scholar
Livingston, Gretchen 2011 Latinos and the Digital DivideWashington D.CPew Hispanic CenterGoogle Scholar
Livingston, GretchenParker, KimFox, Susannah 2009 Latinos Online, 2006–2008: Narrowing the GapWashington D.CPew Hispanic CenterGoogle Scholar
Lopez, Mark HugoLivingston, Gretchen 2010 How Young Latinos Communicate with Friends in the Digital AgeWashington, D.CPew Hispanic CenterGoogle Scholar
Salzman, RyanSalzman, Catherine 2010
Salzman, RyanAloisi, Rosa 2009 News Media Consumption and Political Participation in Central America: Causation and ExplanationJournal of Spanish Language Media 2 46Google Scholar
Subvervi-Velez, F. A. 2008 The Mass Media and Latino Politics: Studies of U.S. Media Content, Campaign Strategies and Survey Research, 1984–2004New YorkRoutledgeGoogle Scholar

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