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1 - Why Signs?

from Part I - General Characteristics

Published online by Cambridge University Press:  29 February 2024

Zheng-sheng Zhang
Affiliation:
San Diego State University
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Summary

This introductory chapter provides the rationale for the book, as well as its organization. As part of the linguistic landscape, public signage provides glimpses of a culture and its changes. The ability to read signs is a practical skill essential for daily survival in the target language environment. But there seems to have been a general neglect of signs in the typical Chinese language curriculum, even at advanced levels of instruction. This book aims to rectify the situation.

Type
Chapter
Information
Chinese Signs
An Introduction to China's Linguistic Landscape
, pp. 3 - 9
Publisher: Cambridge University Press
Print publication year: 2024

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  • Why Signs?
  • Zheng-sheng Zhang, San Diego State University
  • Book: Chinese Signs
  • Online publication: 29 February 2024
  • Chapter DOI: https://doi.org/10.1017/9781108979603.002
Available formats
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Save book to Dropbox

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Dropbox.

  • Why Signs?
  • Zheng-sheng Zhang, San Diego State University
  • Book: Chinese Signs
  • Online publication: 29 February 2024
  • Chapter DOI: https://doi.org/10.1017/9781108979603.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Why Signs?
  • Zheng-sheng Zhang, San Diego State University
  • Book: Chinese Signs
  • Online publication: 29 February 2024
  • Chapter DOI: https://doi.org/10.1017/9781108979603.002
Available formats
×