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Backlash against human rights shaming: emotions in groups

Published online by Cambridge University Press:  11 December 2019

Jack Snyder Open the ORCID record for Jack Snyder [Opens in a new window]
Jack Snyder*
Affiliation:
Robert and Renée Belfer, Political Science Department, Columbia University, 1327 International Affairs Building, 420 W. 118 St., New York, NY, USA
*
Corresponding author. Email: jls6@columbia.edu
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Abstract

Human rights advocates continue to use shaming as a central tool despite recognizing its declining effectiveness. Shame is indeed a potent motivator, but its effects are often counterproductive for this purpose. Especially when wielded by cultural outsiders in ways that appear to condemn local social practices, shaming is likely to produce anger, resistance, backlash, and deviance from outgroup norms, or denial and evasion. Shaming can easily be interpreted as a show of contempt, which risks triggering fears for the autonomy and security of the group. In these circumstances, established religious and elite networks can employ traditional normative counter-narratives to recruit a popular base for resistance. If this counter-mobilization becomes entrenched in mass social movements, popular ideology, and enduring institutions, the unintended consequences of shaming may leave human rights advocates farther from their goal.

Keywords

human rightsshameshamingemotionstatusranking
Type
Original Papers
Information
International Theory , Volume 12 , Issue 1 , March 2020 , pp. 109 - 132
Copyright
Copyright © Cambridge University Press, 2019

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