As someone trained exclusively as a quantitative researcher, who recently became a semi-autodidactic qualitative researcher (see Rothausen, Henderson, Arnold, & Malshe, in press; “semi” in part because I am still learning and in part because my coauthors have taught me), I would like to extend the argument made by Pratt and Bonaccio (2016) for increasing qualitative research in the domains of industrial–organizational psychology (IOP), organizational behavior (OB), and human resources (HR), and I would also add industrial relations (IR), which was my doctoral field of study and “where workers went” within business and management studies as HR became more aligned with organizational interests (see Lefkowitz, 2016, from this journal). I extend their argument by deepening one of their reasons, understanding the “why” of work, and adding another potential use, understanding the “what could be” of work.