In 2003, UNESCO adopted the “Convention for the Safeguarding of the Intangible Cultural Heritage” and introduced within a global perspective, new socio-political and economical international parameters for the protection and promotion of cultural heritage. In this context, dance, as an immaterial cultural aspect, lies at the heart of international developments. In my essay, I will present cases of dance phenomena figuring in UNESCO's Intangible Cultural Heritage Lists and discuss the ways in which ubiquitous dance practices are changing due to the processes of (re)negotiating their existence values in the novel international socio-cultural context.