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6 - Managing stakeholder engagement
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12 - How to give marketing and engagement the best chance of success
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- 11 May 2021, pp 183-188
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Recommended reading
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5 - Identifying value and segmentation
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- 11 May 2021, pp 55-68
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9 - Effective marketing channels for engaging messages
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- 11 May 2021, pp 129-146
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Tables
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1 - The need for a professional approach to engagement
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11 - Evaluating the response to engagement activity
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- 11 May 2021, pp 173-182
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References
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Contents
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8 - Crafting engaging messages
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- 11 May 2021, pp 103-128
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3 - Ambition: the basis for all activity
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- 11 May 2021, pp 17-24
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2 - Strategic marketing planning for engagement
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Introduction
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10 - Digital channels and engagement
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Frontmatter
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![](http://static.cambridge.org/content/id/urn:cambridge.org:id:book:9781783303854/resource/name/9781783303854i.jpg)
Engaging your Community through Active Strategic Marketing
- A practical guide for librarians and information professionals
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7 - Making choices and creating engaging offers
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4 - Understanding users and potential users
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Figures
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