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2 - Principles of marketing
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- Principles and Practice of Social Marketing
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- 28 October 2010, pp 23-43
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References
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- 28 October 2010, pp 429-484
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4 - Advocacy and environmental change
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- 28 October 2010, pp 70-87
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Principles and Practice of Social Marketing
- An International Perspective
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- 28 October 2010
10 - Segmentation and targeting
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- 28 October 2010, pp 252-281
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7 - Research and evaluation
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- 28 October 2010, pp 158-194
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Preface
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- 28 October 2010, pp xv-xvi
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14 - Planning and developing social marketing campaigns and programmes
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- 28 October 2010, pp 394-406
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12 - Using media in social marketing
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- 28 October 2010, pp 320-363
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1 - Social marketing and social change
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- 28 October 2010, pp 1-22
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15 - Case study: the Act–Belong–Commit campaign promoting positive mental health
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- 28 October 2010, pp 407-428
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3 - Social marketing and the environment
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- 28 October 2010, pp 44-69
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9 - The competition
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- 28 October 2010, pp 217-251
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Index
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- 28 October 2010, pp 485-504
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Acknowledgements
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- 28 October 2010, pp xvii-xx
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Frontmatter
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- 28 October 2010, pp i-iv
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5 - Principles of communication and persuasion
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- 28 October 2010, pp 88-124
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Tables
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- 28 October 2010, pp xi-xi
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6 - Models of attitude and behaviour change
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- 28 October 2010, pp 125-157
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13 - Using sponsorship to achieve changes in people, places and policies
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- 28 October 2010, pp 364-393
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