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Marketing to the Base of the Pyramid: A Corporate Responsibility Approach with Case Inspired Strategies
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- Journal:
- Business and Politics / Volume 14 / Issue 1 / April 2012
- Published online by Cambridge University Press:
- 20 January 2017, pp. 1-42
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- Article
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Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions
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- Journal:
- Business Ethics Quarterly / Volume 16 / Issue 3 / July 2006
- Published online by Cambridge University Press:
- 23 January 2015, pp. 313-321
- Print publication:
- July 2006
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- Article
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