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2 - One of a Kind Like You
- from Part I - Are Academic Brands Distinctive?
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- Book:
- Academic Brands
- Published online:
- 22 July 2022
- Print publication:
- 21 July 2022, pp 27-45
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9 - Trade mark style as a way of fixing things
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- Book:
- Trade Marks and Brands
- Published online:
- 13 April 2010
- Print publication:
- 12 June 2008, pp 201-222
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