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Frontmatter
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Part III - Customer relationship management: Key processes
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11 - Organising for implementation
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1 - Strategic customer management
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![](https://assets.cambridge.org/97811076/49224/cover/9781107649224.jpg)
Strategic Customer Management
- Integrating Relationship Marketing and CRM
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4 - Building relationships with multiple stakeholders
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9 - Information and technology management
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Part IV - Strategic customer management implementation
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5 - Relationships and technology: Digital marketing and social media
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8 - Multi-channel integration
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6 - Strategy development
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3 - Customer value creation
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Notes
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Acknowledgements
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List of Figures
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Part I - Introduction
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Contents
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2 - Relationship marketing: Development and key concepts
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7 - Enterprise value creation
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Index
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