We have recently seen the rapid dissemination of new management techniques such as TQM to the developing world, mainly through joint ventures. This paper hopes to throw some light on the impact of TQM on the organisation of work and industrial relations in a leading company in Turkey, and how it is experienced by employees. The case study illustrates that the extension of modern management techniques to developing countries can benefit labour. It also suggests that workers and unions face new challenges for which they may not be well prepared.