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An Innovative Framework for Managing the Customization of Tailor-made Shoes

Published online by Cambridge University Press:  26 July 2019

Marco Marconi*
Affiliation:
Università degli Studi della Tuscia;
Alessandra Papetti
Affiliation:
Università Politecnica delle Marche
Martina Scafà
Affiliation:
Università Politecnica delle Marche
Marta Rossi
Affiliation:
Università Politecnica delle Marche
Michele Germani
Affiliation:
Università Politecnica delle Marche
*
Contact: Marconi, Marco, Università degli Studi della Tuscia, Department of Economics, Engineering, Society and Business Organization, Italy, marco.marconi@unitus.it

Abstract

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Product customization aims to consider individual customers preferences in the design of new products, in order to directly involve them in the product development process and to maximize their satisfaction. It can be considered a key competitive factor and a “hot topic” in several industrial sectors, including luxury apparel goods and high-end footwear products. However, currently the design and manufacturing of customized shoes are carried out through artisanal and non-standardized processes, based on the individual expertise of operators.

The objective of this study is to define an innovative framework to support the different processes affected by customization. This framework is enabled by different digital technologies, as CAD-based tools, virtual/augmented reality systems, etc., opportunely integrated in the product development process. The main benefits related to the framework implementation in real industrial contexts are an increase of flexibility, the repeatability of processes, a higher efficiency in information exchange, a more effective involvement of final customers, and, as a consequence, the reduction of time to market and production costs for tailor-made shoes.

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2019

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