The question of the collimation of relativistic jets is the subject of a lively debate in the community. We numerically compute the apparent velocity and the Doppler factor of a non homokinetic jet using different velocity profile, to study the effect of collimation on the appearance of relativistic jets (apparent velocity and Doppler factor). We argue that if the motion is relativistic, the high superluminal velocity are possible only if the geometrical collimation is smaller than the relativistic beaming angle γ−1. In the opposite case, the apparent image will be dominated by the part of the jet traveling directly towards the observer resulting in no apparent velocity. Furthermore, getting rid of the homokinetic hypothesis yields a complex relation between the observing angle and the Doppler factor, resulting in important consequences for the numerical computation of AGN population and unification scheme model.