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WHAT DETERMINES VR INTEGRATION IN DESIGN PRACTICE? AN INVESTIGATION OF INDUSTRIAL DESIGNER'S ACCEPTANCE OF VR VISUALISATION TOOLS

Published online by Cambridge University Press:  19 June 2023

Wendy Zhang ,
Charlie Ranscombe ,
Thammathip Piumsomboon  and
Prabha Mallya
Wendy Zhang*
Affiliation:
University of Canterbury;
Charlie Ranscombe
Affiliation:
Swinburne University of Technology
Thammathip Piumsomboon
Affiliation:
University of Canterbury;
Prabha Mallya
Affiliation:
University of Canterbury;
*
Zhang, Wendy, University of Canterbury, New Zealand, wendy.zhang@canterbury.ac.nz

Abstract

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Emerging visualisation tools based on eXtended Reality (XR) platforms offer designers new possibilities and benefits, attracting increasing interest from academia and industry. However, as the users and consumers of these tools, practising designers' perceptions of XR visualisation tools need to be further verified as they shape the tools' acceptance and integration in the industry. This paper investigates industrial designers' acceptance of VR visualisation tools using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Semi-structured interviews were undertaken with 12 designers from 3 countries to discuss their attitudes, motivations, experiences, and expectations regarding adopting VR visualisation tools as professional tools. The study highlights key opportunities to promote VR integration in industrial design as the tools' practical capabilities to support design performance and the social influence of stakeholders and peer designers on the professional use of VR. The main barriers lie in designers' expected effort to learn and use the tools and the investment and upkeep of VR systems and facilities in the industry. The paper concludes with recommendations for reaping benefits and overcoming barriers.

Keywords

Virtual realityIndustrial designVisualisationUTAUT
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3861 - 3870
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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