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Towards cycling engagement by mapping design interventions to observed barriers: an example from Glasgow's bike share programme

Published online by Cambridge University Press:  16 May 2024

Mia Shepherd ,
Tripp Shealy ,
Lewis Urquhart ,
Deirdre Harrington  and
Anja Maier
Mia Shepherd*
Affiliation:
University of Strathclyde, United Kingdom
Tripp Shealy
Affiliation:
Virginia Tech, United States of America
Lewis Urquhart
Affiliation:
University of Strathclyde, United Kingdom
Deirdre Harrington
Affiliation:
University of Strathclyde, United Kingdom
Anja Maier
Affiliation:
University of Strathclyde, United Kingdom Technical University of Denmark, Denmark
*
mia.shepherd.2022@uni.strath.ac.uk

Abstract

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The benefits of cycling are well-established, but how to engage people with bikes for active travel is far less understood. This study offers insights into the motivations, barriers, and design solutions associated with cycling. Interviews with 30 bike-share users in Glasgow, UK found a key motivation to be commuting time efficiency and the predominant barrier was shared space with vehicles. Alignment between the most mentioned design solution, dedicated cycling lanes, and the significant barrier of sharing space with vehicles underscores the importance of behavioural design interventions.

Keywords

human behaviourbehavioural designcyclingmobilitytransport
Type
Human Behaviour and Design Creativity
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 1065 - 1074
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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