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EXPERIENCE OF CREATIVITY AND INDIVIDUAL CULTURAL VALUES IN IDEATION

Published online by Cambridge University Press:  19 June 2023

Zhengya Gong ,
Vijayakumar Nanjappan  and
Georgi V. Georgiev
Zhengya Gong*
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Vijayakumar Nanjappan
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
Georgi V. Georgiev
Affiliation:
Center for Ubiquitous Computing, University of Oulu, Finland
*
Gong, Zhengya, University of Oulu, Finland, zhengya.gong@oulu.fi

Abstract

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The influence of culture on design is reflected in many aspects, such as design creativity, communication within design groups, and individuals' creative performance. Culture has a profound impact on design. For example, studies have identified the positive effect of a higher individualism-collectivism value on design team performance. To examine the influence of individual cultural values on the experience of creativity in ideation, we experimented by recruiting participants from different counties to complete two ideation tasks. Moreover, we collected their cultural values and experiences of creativity through two questionnaires. We also examined the connections between individuals' cultural values and their experiences of creativity in ideation. The results show five correlations between individuals' cultural values and their experiences of creativity when the country setting was a control variable. Recommendations based on the findings include that explorations of cultural influence and the relationship between culture and design or other fields irrelated to the country or society level have to measure individual cultural values (with the country setting as a control variable) instead of adopting country cultural scores.

Keywords

Collaborative designDesign practiceCreativityExperience of creativityCultural influence
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 1755 - 1764
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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