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Design strategies to facilitate second-hand clothing acquisition

Published online by Cambridge University Press:  16 May 2024

Marie Das ,
Ingrid Moons  and
Els Du Bois
Marie Das*
Affiliation:
Faculty of Design Sciences, University of Antwerp, Belgium
Ingrid Moons
Affiliation:
Faculty of Business and Economy, University of Antwerp, Belgium
Els Du Bois
Affiliation:
Faculty of Design Sciences, University of Antwerp, Belgium
*
marie.das@uantwerpen.be

Abstract

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Extensive research found many barriers and drivers in second-hand clothing (SHC) acquisition. This study explores their relationships and the role of design in enhancing SHC experiences. 16 semi-structured interviews revealed insights into personal experiences and emotions. Customer journey mapping highlighted 5 design interventions: a. effective branding and marketing, b. appealing clothing presentation, c. facilitating garment search, d. aiding quality inspection, and e. optimizing price-quality balance. Future, quantitative, research is needed to confirm the findings for a wider public.

Keywords

second-hand clothingpurchase behaviourbehavioural designuser experiencecircular economy
Type
Human Behaviour and Design Creativity
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 935 - 944
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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