Hostname: page-component-848d4c4894-v5vhk Total loading time: 0 Render date: 2024-07-01T07:40:44.750Z Has data issue: false hasContentIssue false
  • English
  • Français

A NOVEL PROCEDURE MODEL FOR DEVELOPING INDIVIDUALIZED DIGITALIZATION STRATEGIES

Part of: Design Organisation and Management

Published online by Cambridge University Press:  11 June 2020

P. Pfenning  and
M. Eigner
P. Pfenning*
Affiliation:
Siemens Digital Industries Software, Germany
M. Eigner
Affiliation:
Technische Universität Kaiserslautern, Germany
*
*philipp.pfenning@siemens.com

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

Many companies face a challenge while defining their individualized digitalization strategy. Therefore, the interrelation of corporate and digitalization strategy is addressed and a novel procedure model to assist companies in defining their strategy is introduced. Based on their corporate strategy, the introduced model allows companies to simply identify suitable business model patterns, digitization use cases and offers a possibility to asses the maturity level of their internal processes and evaluate the added value from an economic point of view.

Keywords

digital value chainsbusiness modelsdesign strategydesign process
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 667 - 676
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

References

Anderl, R. et al. (2012), Smart Engineering: Interdisziplinäre Produktentstehung, acatech DISKUSSION, April 2012, Springer, Berlin, Heidelberg.CrossRefGoogle Scholar
Bates, D.L. and Dillard, J.E. (1991), “Desired future position-a practical tool for planning”, Long Range Planning, Vol. 24 No. 3, pp. 90–99.CrossRefGoogle Scholar
Becker, W.E. (1999), “Carl Shapiro and Hal R. Varian. Information Rules: A Strategic Guide to the Network Economy. Boston, Massachusetts: Harvard Business School Press, 1999. x + 352 pp”, The Journal of Economic Education, Vol. 30 No. 2, pp. 189–190.Google Scholar
Bharadwaj, A. et al. (2013), “Digital business strategy: toward a next generation of insights”, MIS quarterly, pp. 471–482.CrossRefGoogle Scholar
Bitkom Research and Tata Consultancy Services (2018), Unterwegs zu digitalen Welten: Deutschland startet in die technologische Zukunft, available at: www.studie-digitalisierung.de.Google Scholar
Bley, K., Leyh, C. and Schaffer, T. (2016), “Digitization of German Enterprises in the Production Sector – Do they know how “ digitized “ they are?”, Surfing the IT innovation wave: 22nd Americas Conference on Information Systems (AMCIS 2016), San Diego, California, USA, 11-14 August 2016, Curran Associates Inc., Red Hook, NY, pp. 736–746.Google Scholar
Brecht, U. (2012), BWL für Führungskräfte: Was Entscheider im Unternehmen wissen müssen, 2., überarb. und erw. Aufl. 2013, Springer, Wiesbaden.CrossRefGoogle Scholar
Daum, A., Petzold, J. and Pletke, M. (2016), BWL für Juristen: Eine praxisnahe Einführung in die betriebswirtschaftlichen Grundlagen, 3. Auflage, Springer Gabler, Wiesbaden.CrossRefGoogle Scholar
Dickopf, T. et al. (2019), “A Holistic System Lifecycle Engineering Approach – Closing the Loop between System Architecture and Digital Twins”, Procedia CIRP, Vol. 84, pp. 538–544.Google Scholar
Downes, L. and Nunes, P. (2014), Big bang disruption: Strategy in the age of devastating innovation.Google Scholar
Eigner, M., Koch, W. and Muggeo, C. (2017), Modellbasierter Entwicklungsprozess cybertronischer Systeme: Der PLM-unterstützte Referenzentwicklungsprozess für Produkte und Produktionssysteme, Springer Vieweg, Berlin.CrossRefGoogle Scholar
Fueglistaller, U. et al. (2016), Entrepreneurship: Modelle - Umsetzung - Perspektiven mit Fallbeispielen aus Deutschland, Österreich und der Schweiz, 4. Auflage, Springer Gabler, Wiesbaden.CrossRefGoogle Scholar
Galliers, R.D. (1993), “Towards a flexible information architecture: integrating business strategies, information systems strategies and business process redesign”, Information Systems Journal, Vol. 3 No. 3, pp. 199–213.CrossRefGoogle Scholar
Gassmann, O., Frankenberger, K. and Csik, M. (2017), Geschäftsmodelle entwickeln, Hanser Fachbuchverlag.CrossRefGoogle Scholar
Gausemeier, J. et al. (2017), Mit Industrie 4.0 zum Unternehmenserfolg - Integrative Planung von Geschäftsmodellen und Wertschöpfungssystemen, Heinz Nixdorf Institut.Google Scholar
Goebel, J.C. (2018), Unternehmerisches Denken und Handeln: Einführung und digitale Transformation, TU Kaiserslautern.Google Scholar
Hille, M., Janata, S. and Michel, J. (2016), Leitfaden Digitalisierung: Strategien, Technologien und Ökosysteme, available at: https://www.qsc.de/assets/documents/rlch2015/pec/Leitfaden_Digitalisierung_QSC_AG.pdf.Google Scholar
Humpert, M. (2017), In 10 Schritten digital: Ein Praxisleitfaden für Mittelständer, available at: https://www.bitkom.org/sites/default/files/file/import/170601-In-10-Schritten-digital-Praxisleitfaden.pdf.Google Scholar
Hungenberg, H. (2014), Strategisches Management in Unternehmen: Ziele - Prozesse - Verfahren, 8., aktualisierte Aufl., Springer Gabler, Wiesbaden.Google Scholar
Hunger, J.D. and Wheelen, T.L. (2000), Strategic management, 7. ed., Prentice-Hall, Upper Saddle River, NJ.Google Scholar
Illner, B. et al. (2018), Leitfaden Investitionsrechnung für Digitalisierungsprojekte und Industrie 4.0 Vorhaben, Mühlheim am Main.Google Scholar
Kaufmann, T. (2015), Geschäftsmodelle in Industrie 4.0 und dem Internet der Dinge: Der Weg vom Anspruch in die Wirklichkeit, essentials, Springer Vieweg, Wiesbaden.CrossRefGoogle Scholar
Kranz, M. and Rasche, C. (2007), Management von Strategieprozessen: Von der Strategischen Planung zur integrierten Strategieentwicklung, 1. Aufl., DUV Deutscher Universitäts-Verlag, s.l.Google Scholar
Kreutzer, R.T. and Land, K.-H. (2015), Digital Darwinism: Branding and Business Models in Jeopardy.CrossRefGoogle Scholar
Loebbecke, C. (2006), “Digitalisierung - Technologien und Digitalisierung — Technologien und Unternehmensstrategien”, In: Scholz, C. (Ed.), Handbuch Medienmanagement: Mit 46 Tabellen, Springer-Verlag Berlin Heidelberg, Berlin, Heidelberg.Google Scholar
Macharzina, K. and Wolf, J. (2012), Unternehmensführung: Das internationale Managementwissen Konzepte - Methoden - Praxis, Lehrbuch, 8, vollständig überarbeitete und erweiterte Auflage, Springer Gabler, Wiesbaden.10.1007/978-3-8349-3840-4CrossRefGoogle Scholar
Matt, C., Hess, T. and Benlian, A. (2015), “Digital Transformation Strategies”, Business & Information Systems Engineering, Vol. 57 No. 5, pp. 339–343.CrossRefGoogle Scholar
Matzler, K. et al. (2013), “Business model innovation: coffee triumphs for Nespresso”, Journal of Business Strategy, Vol. 34 No. 2, pp. 30–37.CrossRefGoogle Scholar
Mintzberg, H. (1978), “Patterns in Strategy Formation”, Management Science, Vol. 24 No. 9, pp. 934–948.CrossRefGoogle Scholar
Müller-Stewens, G. and Lechner, C. (2016), Strategisches Management: Wie strategische Initiativen zum Wandel führen der Strategic Management Navigator, 5, überarbeitete Auflage, Schäffer-Poeschel Verlag, Stuttgart.Google Scholar
Osterwalder, A. and Pigneur, Y. (2010), Business model generation: a handbook for visionaries, game changers, and challengers, John Wiley & Sons.Google Scholar
Porter, M.E. (1997), “Competitive strategy”, Measuring Business Excellence, Vol. 1 No. 2, pp. 12–17.CrossRefGoogle Scholar
Porter, M.E. (1998), Competitive strategy: Techniques for analyzing industries and competitors ; with a new introduction, Free Press, New York, NY.Google Scholar
Porter, M.E. and Heppelmann, J.E. (2015), “How smart, connected products are transforming companies”, Harvard business review HBR, Vol. 93 No. 10, pp. 96–114.Google Scholar
Rauser, A. (2016), Digital strategy: A guide to digital business transformation, CreateSpace Independent Publishing Platform.Google Scholar
Schallmo, D. and Lohse, J. (2020), “Digitalstrategie: Grundlagen, bestehende Ansätze und Vorgehensmodell”, In: Doleski, O.D. (Ed.), Realisierung Utility 4.0 Band 1, Vol. 37, Springer Fachmedien Wiesbaden, Wiesbaden, pp. 79–95.CrossRefGoogle Scholar
Schallmo, D. and Rusnjak, A. (2017), “Roadmap zur Digitalen Transformation von Geschäftsmodellen”, In: Schallmo, D., Rusnjak, A., Anzengruber, J., Werani, T. and Jünger, M. (Eds.), Digitale Transformation von Geschäftsmodellen, Vol. 1, Springer Fachmedien Wiesbaden, Wiesbaden, pp. 1–31.CrossRefGoogle Scholar
Schulte-Derne, M. (2005), Transformation follows strategy: Transformation und Strategieentwicklung von Innen, Springer, Wien.Google Scholar
Sternad, D. (2015), Strategieentwicklung kompakt: Eine praxisorientierte Einführung, essentials, Springer Gabler, Wiesbaden.CrossRefGoogle Scholar
Tafvizi Zavareh, M. et al. (2018), A Study on the socio-technical aspects of digitization technologies for future integrated engineering work systems.Google Scholar
Treacy, M. and Wiersema, F. (1993), “Customer intimacy and other value disciplines”, Harvard business review, Vol. 71 No. 1, pp. 84–93.Google Scholar
Treacy, M. and Wiersema, F.D. (1997), The discipline of market leaders: Choose your customers, narrow your focus, dominate your market, [Expanded edition], Addison-Wesley Pub. Co, Reading, Mass.Google Scholar
Uhl, A. et al. (2016), “Digital Capability Framework: A Toolset to Become a Digital Enterprise”, In: Uhl, A. and Gollenia, L.A. (Eds.), Digital enterprise transformation: A business-driven approach to leveraging Innovative IT, Routledge, London, New York, pp. 27–60.CrossRefGoogle Scholar
Wagner, T., Herrmann, C. and Thiede, S. (2017), “Industry 4.0 Impacts on Lean Production Systems”, Procedia CIRP, Vol. 63, pp. 125–131.CrossRefGoogle Scholar
Zimmerer, T.W. and Scarborough, N.M. (1996), Entrepreneurship and new venture formation, Prentice Hall, Upper Saddle River, N.J.Google Scholar