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A NOVEL PROCEDURE MODEL FOR DEVELOPING INDIVIDUALIZED DIGITALIZATION STRATEGIES

Part of: Design Organisation and Management

Published online by Cambridge University Press:  11 June 2020

P. Pfenning  and
M. Eigner
P. Pfenning*
Affiliation:
Siemens Digital Industries Software, Germany
M. Eigner
Affiliation:
Technische Universität Kaiserslautern, Germany
*
*philipp.pfenning@siemens.com

Abstract

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Many companies face a challenge while defining their individualized digitalization strategy. Therefore, the interrelation of corporate and digitalization strategy is addressed and a novel procedure model to assist companies in defining their strategy is introduced. Based on their corporate strategy, the introduced model allows companies to simply identify suitable business model patterns, digitization use cases and offers a possibility to asses the maturity level of their internal processes and evaluate the added value from an economic point of view.

Keywords

digital value chainsbusiness modelsdesign strategydesign process
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 667 - 676
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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