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AN EYE-TRACKING SUPPORTED INVESTIGATION INTO THE ROLE OF FORMS OF REPRESENTATION ON DESIGN EVALUATIONS AND AFFORDANCES OF ORIGINAL PRODUCT FEATURES

Part of: Industrial Design

Published online by Cambridge University Press:  11 June 2020

A. Berni ,
L. Maccioni  and
Y. Borgianni
A. Berni*
Affiliation:
Free University of Bozen-Bolzano, Italy
L. Maccioni
Affiliation:
Free University of Bozen-Bolzano, Italy
Y. Borgianni
Affiliation:
Free University of Bozen-Bolzano, Italy
*
*aurora.berni@unibz.it

Abstract

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The paper investigates the relationship between the forms through which products are represented and the outcomes of evaluations made by observers. In particular, the study focuses on perceived affordances of creative designs, meant as the capability of capturing original elements and corresponding functions, for products presented through static images or videos. Also thanks to the use of Eye Tracking, the experimental results show how dynamic effects that involve salient aspects of products, as well as creative features, are critical to observers’ capability of capturing design intentions.

Keywords

design creativityproduct designdesign evaluationdesign affordanceforms of representation
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 1607 - 1616
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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