A key factor affecting economic efficiency and animal welfare on dairy farms is the performance of the employed stockperson in undertaking daily routine tasks. Little is known if the views of the stockperson as to which routine tasks are enjoyed and likely to be performed well, and which tasks are not enjoyed and likely to be performed less well. Stockpersons are a potential source of ideas for innovation and their views should be considered along with those of other in setting priorities for future research into milk production. The study reported here was undertaken to test the hypothesis that the routine tasks which were considered to be important were also those which were enjoyed. The study also sought to determine the priorities of stockpersons for innovations in milk production.