The microgeometry of the pore space influences the membrane potential Em. and theDC electrical conductivity σ of a shaly sand in a similar manner, independent of the details of the geometry: Em and σ being related via the conductivities of cations and σanions;σ=σcation + σ onion, and Em α σ cation/(σcation + σanion). This explicit relationship is used to investigate the role of the geometrical factors which influence both Em and σ in a related manner. The dependence of σ on the water conductivity σw can be well approximated with four geometrical parameters which can be obtained from the slopes and the interceptsof σ vs. σw curve at high and low salinities. We show that these geometrical factors appear in the expression for Em a well. These geometrical parameters (one of them is the formation factor) vary from rock to rock, and any trend in these parameters depend on the local geology.