The purpose of this article is to describe how we arranged a Gallup Poll for the North Norfolk Constituency some three weeks before the General Election. At the time of writing, the latter result is not known (and so this has been added later). The constituency itself is some 55,648 electors strong and, at the last General Election, Labour won the seat with a majority of approximately 700 in a straight fight with the Conservatives. It is therefore a highly marginal seat (although it has been Labour held for many years) and the result promised to be of some interest.