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Mashing Content: a Case Study

  • Fiona Fogden

Abstract

The definition of mashing in the context of content is different depending on where you look. In this example from Fiona Fogden of Baker Tilly, mashing refers to the blending of content from a variety of sources into a single location. It is a process librarians have been undertaking for years in bulletins and abstracts, but new technology brings with it new terminology as well as new opportunities.

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1 The text of the e-mail from the NLA dated 17th November 2009 states “If the third party provider charges for a managed service that includes UK newspapers, they and you need a licence. If you are yourselves using Google to create an internal alert and sharing that using the third party software, you don't (because your basic NLA licence allows you to do this). The core issue is whether an index of newspaper content and or content is being created and offered as a paid service to serve this need.”

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Mashing Content: a Case Study

  • Fiona Fogden

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