Hostname: page-component-8448b6f56d-qsmjn Total loading time: 0 Render date: 2024-04-25T06:15:20.681Z Has data issue: false hasContentIssue false

Is Facebook the Internet? Ethnographic Perspectives on Open Internet Governance in Brazil

Published online by Cambridge University Press:  03 June 2020

Abstract

This article explores the ideals of open Internet governance in Brazil. I examine Brazil’s Internet law, the Marco Civil da Internet (MCI), which promotes the right to Internet access, online privacy, and net neutrality. The MCI’s ideals of a free and open Internet are challenged by Internet companies, such as Facebook, which offer “zero-rating” promotions that provide limited, free mobile data to low-income subscribers. I juxtapose the ideals of openness embodied in the regulatory sphere of the MCI with those of Brazil’s cultura livre (free culture) movement to show the ascendance of open values in Brazilian governance and culture. Accordingly, I employ the rhetorical question, “Is Facebook the Internet?” to demonstrate the ways in which commitments to open Internet governance, expressed in both the cultural and regulatory realms, run counter to the more proprietary ideals of the transnational tech community.

Type
Articles
Copyright
© 2020 American Bar Foundation

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

This work was supported by a Law and Social Science Doctoral Fellowship from the American Bar Foundation, National Science Foundation, and Law & Society Association and a Visiting Assistant Professorship in the Center for Civil and Human Rights at Gonzaga University School of Law.

I offer my heartfelt thanks to those friends, colleagues, and informants in Rio de Janeiro and São Paulo, Brazil, who shared their time and experiences so generously with me. For thoughtful comments on earlier versions of this work, I thank Matthew Shaw, Ayo Laniyonu, Amanda Hughett, Emma Shakeshaft, David McElhattan, Amanda Klientop, Asad Rahim, Meghan Morris, Nate Ela, Elizabeth Mertz, Jason Gillmer, Brooks Holland, Mary Pat Treuthart, Jason B. Scott, Donald Brenneis, Mark Anderson, Megan Moodie, and Daniel T. Linger. I would also like to thank the anonymous reviewers who offered invaluable feedback on earlier drafts.

References

REFERENCES

Ard, BJ. “Beyond Net Neutrality: How Zero Rating Can (Sometimes) Advance User Choice, Innovation, and Democratic Participation.Maryland Law Review 75 (2016): 9841028.Google Scholar
Arnaudo, Daniel. “Brazil, the Internet and the Digital Bill of Rights: Reviewing the State Brazilian Internet Governance.” Instituto Igarapé, April 2017. https://igarape.org.br/o-brasil-e-o-marco-civil-da-Internet.Google Scholar
Barbosa, Lívia. “The Brazilian Jeitinho: An Exercise in National Identity.” In The Brazilian Puzzle: Culture on the Borderlands of the Western World. Edited by Hess, David J and DaMatta, Roberto A., 3548. New York: Columbia University Press, 1995.Google Scholar
Belli, Luca. “End-to-End, Net Neutrality and Human Rights.” In The Net Neutrality Compendium: Human Rights, Free Competition and the Future of the Internet. Edited by Belli, Luca and De Filippi, Primavera. Switzerland: Springer International Publishing, 2016.CrossRefGoogle Scholar
Belli, Luca and De Filippi, Primavera (eds.). The Net Neutrality Compendium: Human Rights, Free Competition and the Future of the Internet. Switzerland: Springer International Publishing, 2016.CrossRefGoogle Scholar
Bergstein, Brian. “We Need More Alternatives to Facebook.” MIT Technology Review, April 10, 2017. https://www.technologyreview.com/s/604082/we-need-more-alternatives-to- facebook/?set=607909 Google Scholar
Coleman, Gabriella. Coding Freedom: The Ethics and Aesthetics of Hacking. Princeton, NJ: Princeton University Press, 2013.CrossRefGoogle Scholar
Covert, Adrian. “Facebook Buys WhatsApp for $19 Billion.” CNN Tech, February 19, 2014. http://money.cnn.com/2014/02/19/technology/social/facebook-WhatsApp/index.html.Google Scholar
Crawford, Susan. “Less Than Zero.” Wired, January 7, 2015. https://www.wired.com/2015/01/less-than-zero/.Google Scholar
Deleon, Nicholas. “India Bans Facebook’s Free Internet Service Because it Violates Net Neutrality.” Vice, February 8, 2016. https://www.vice.com/en_us/article/pgkpbk/india-bans-facebooks-free-internet-service-because-it-violates-net-neutrality.Google Scholar
DeNardis, Laura. The Global War for Internet Governance. New Haven, CT: Yale University Press, 2014.Google Scholar
DeNardis, Laura. Protocol Politics: The Globalization of Internet Governance. Cambridge, MA: MIT Press, 2009.CrossRefGoogle Scholar
Dibbell, Julian. “We Pledge Allegiance to the Penguin, and the Intellectual Property Regime for which He Stands, One Nation, Under Lunix, with Free Music and Open Source Software for All. Welcome to Brazil!” Wired, November 12, 2004. http://www.wired.com/wired/archive/12.11/linux.html.Google Scholar
Dos Santos, Theotonio. “The Structure of Dependence.” The American Economic Review 60, no. 2 (1971): 231–36.Google Scholar
Escobar, Arturo. Encountering Development: The Making and Unmaking of the Third World. Princeton, NJ: Princeton University Press, 1995.Google Scholar
Gaffney, Christopher, and Robertson, Cerianne. “Smarter than Smart: Rio de Janeiro’s Flawed Emergence as a Smart City.” Journal of Urban Technology 23, no. 2 (2016): 118.Google Scholar
Glaser, Hartmut. “Principles for Governance and Use of the Internet.” NETmundial, April 2014. http://content.netmundial.br/contribution/principles-for-the-governance-and-use-of-the-Internet/266.Google Scholar
Golub, Alex. “Beyond Open Access, Net Neutrality: Cultural Anthropology Takes Action.” Cultural Anthropology, July 11, 2017. https://culanth.org/fieldsights/1171-beyond-open-access-net-neutrality-cultural-anthropology-takes-action.Google Scholar
Harvey, David. A Brief History of Neoliberalism. Oxford: Oxford University Press, 2005.Google Scholar
Holston, James. Insurgent Citizenship: Disjunctions of Democracy and Modernity in Brazil. Princeton, NJ: Princeton University Press, 2008.Google Scholar
Keating, Laura. “Google and Microsoft Map Uncharted Favelas in Brazil.” Tech Times, September 26, 2014. http://www.techtimes.com/articles/16556/20140926/microsoft-and-google-map-uncharted-favelas-in-brazil.htm.Google Scholar
Kelty, Christopher. “Geeks, Social Imaginaries, and Recursive Publics.Cultural Anthropology 20, no. 2 (2005): 185214.Google Scholar
Lemos, Ronaldo. “Artigo: Internet brasileira precisa de marco regulatório civil.” UOL Notícias, May 22, 2007. https://tecnologia.uol.com.br/ultnot/2007/05/22/ult4213u98.jhtm.Google Scholar
Lemos, Ronaldo, and Castro, Oona. Tecnobrega: O Pará Reinventando o Negocio da Música (Tecnobrega: Pará Reinventing the Music Business). Rio de Janeiro: Aeroplano, 2008.Google Scholar
Lessig, Lawrence. Free Culture: The Nature and Future of Creativity. New York: Penguin Books, 2004.Google Scholar
Lessig, Lawrence. Code: And Other Laws of Cyberspace. New York: Basic Books, 1999.Google Scholar
Lippman, Alexandra. “Cannibalizing Copyright: Venacularizing Open Intellectual Property in Brazil.Anthropology Today 30 (2014): 1114.CrossRefGoogle Scholar
Marsden, Christopher. “Comparative Case Studies in Implementing Net Neutrality: A Critical Analysis.Scripted 13, no. 1 (2016): 139.CrossRefGoogle Scholar
Mizukami, Pedro, and Lemos, Ronaldo. “From Free Software to Free Culture: The Emergence of Open Business.” In Access to Knowledge in Brazil: New Research on Intellectual Property and Development. Edited by Shaver, Lea, 2563. London: Bloomsbury Academic, 2010.Google Scholar
Nemer, David. “WhatsApp Is Radicalizing the Right in Bolsonaro’s Brazil.” The Huffington Post, August 16, 2019. https://www.huffpost.com/entry/brazil-jair-bolsonaro-WhatsApp_n_5d542b0de4b05fa9df088ccc.Google Scholar
Nemer, David. “Online Favela: The Use of Social Media by the Marginalized in Brazil.” Information Technology for Development 22, no. 3 (2016): 362–79.CrossRefGoogle Scholar
Nemer, David, and Tsikerdekis, Michael. “Political Engagement and ICTs: Internet Use in Marginalized Communities.Journal of the Association of Information Science and Technology 68, no. 6 (2017): 1539–50.CrossRefGoogle Scholar
Omari, Jeffrey. “Mix and Mash: The Digital Sampling of Music Has Stretched the Meaning of the Fair Use Defense.” Los Angeles Lawyer 33 (2010): 3541.Google Scholar
Patry, Melody. “Brazil: A New Global Internet Referee?” Index, June 2014. https://www.indexoncensorship.org/wp-content/uploads/2014/06/brazil-Internet-freedom_web_en.pdf.Google Scholar
Ramos, Pedro Henrique Soares. “Towards a Developmental Framework for Net Neutrality: The Rise of Sponsored Data Plans in Developing Countries.” TPRC Conference Paper, 2014. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2418307.CrossRefGoogle Scholar
Ruvolo, Julie. “Why Brazil Is Actually Winning the Internet.” BuzzFeed, June 29, 2014. https://www.buzzfeed.com/jruv/why-brazil-is-actually-winning-the-Internet?utm_term=.ynnLGPg3z7 -.ksEqOD2wR7.Google Scholar
Scott, Jason Bartholomew. “Pacified Inclusion: Security Policy, Social Networks, and Rio de Janeiro’s Favelas.” PhD Dissertation, University of Colorado, Boulder, 2018.Google Scholar
Shaver, Lea (ed.). Access to Knowledge in Brazil: New Research on Intellectual Property and Development. London: Bloombury Academic, 2018.Google Scholar
Shaw, Aaron. “Insurgent Expertise: The Politics of Free/Livre and Open Source Software in Brazil.” Journal of Information Technology and Politics 8, no. 2 (2011): 253–72.Google Scholar
Soares, Karla. “Dilma sanciona Marco Civil da Internet durante o Net Mundia, em São Paulo.” TechTudo, April 23, 2014. http://www.techtudo.com.br/noticias/noticia/2014/04/dilma-sanciona-marco-civil-da-Internet-durante-o-net-mundial-em-sao-paulo.html.Google Scholar
Sylvain, Olivier. “Network Equality.” 67 Hastings Law Journal (2016): 443–97.Google Scholar
Tacchi, Jo. “Digital Engagement: Voice and Participation in Development.” In Digital Anthropology. Edited by Horst, Heather A and Miller, Daniel, 225–41. London: Berg, 2012.Google Scholar
Tech in Brazil. “All About WhatsApp in Brazil.” Tech in Brazil, March 4, 2015. https://techinbrazil.com/all-about-WhatsApp-in-brazil.Google Scholar
Turner, Fred. From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism. Chicago: University of Chicago Press, 2006.CrossRefGoogle Scholar
Upbin, Bruce. “Facebook Buys Instagram For $1 Billion. Smart Arbitrage.” Forbes, April 9, 2012. https://www.forbes.com/sites/bruceupbin/2012/04/09/facebook-buys-instagram-for-1-billion-wheres-the-revenue/ - 6e010b2c4b8a.Google Scholar
Vaidhyanathan, Siva. The Anarchist in the Library: How the Clash Between Freedom and Control Is Hacking the Real World and Crashing the System. New York: Perseus Book Group, 2004.Google Scholar
Van Schewick, Barbara. “Network Neutrality and Zero Rating.” Federal Communications Commission (White Paper). Stanford Law School: Center for Internet and Society, 2015.Google Scholar
Vernengo, Matias. “Technology, Finance, and Dependency: Latin American Radical Political Economy in Retrospect.” Review of Radical Political Economics 38, no. 4 (2004): 551–68.CrossRefGoogle Scholar
Yúdice, George. The Expediency of Culture: Uses of Culture in the Global Era. Durham, NC: Duke University Press, 2003.CrossRefGoogle Scholar
Warschauer, Mark. Technologia e Inclusão Social: A Exclusão Digital em Debate. Translated by Szlak, Carlos. São Paulo: Editora Senac, 2003.Google Scholar
Wu, Tim. “Network Neutrality, Broadband Discrimination.Journal of Telecommunications and High Technology Law 2 (2003): 141–76.Google Scholar
Zuckerberg, Mark. “Is Connectivity a Human Right?” Facebook (White Paper), August 21, 2013. https://about.fb.com/news/2013/08/mark-zuckerberg-is-connectivity-a-human-right/.Google Scholar