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Guy Cook, The discoure of advertising. London & New York: Routledge, 1992. Pp. xxi, 250. Hb $59.95, pb $18.95.

Published online by Cambridge University Press:  19 February 2009

Michael L. Geis
Michael L. Geis
Affiliation:
Dept. of Linguistics, Ohio State University, Columbus, OH 43210
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Type
Reviews
Information
Language in Society , Volume 23 , Issue 2 , April 1994 , pp. 285 - 289
Copyright
Copyright © Cambridge University Press 1994

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References

REFERENCES

Brown, Penelope, & Levinson, Stephen (1978). Universals in language: Politeness phenomena. In Goody, Esther N. (ed.), Questions and politeness, Strategies in social interaction, 56–324. Cambridge & New York: Cambridge University Press. [Revised as Politeness, Cambridge University Press, 1987.]Google Scholar
Coleman, Linda K. (1983). A linguistic analysis of television commercials. Ph.D. dissertation, University of Californina, Berkeley.Google Scholar
Geis, Michael L. (1982). The language of television advertising. New York: Academic.Google Scholar
Leech, Geoffrey N. (1966). English in advertising: A linguistic study of advertising in Great Britain. London: Longman.Google Scholar
Williamson, Judith (1978). Decoding advertisements. London & Boston: Marion Boyars.Google Scholar