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Guy Cook, The discoure of advertising. London & New York: Routledge, 1992. Pp. xxi, 250. Hb $59.95, pb $18.95.
Published online by Cambridge University Press: 19 February 2009
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References
REFERENCES
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Coleman, Linda K. (1983). A linguistic analysis of television commercials. Ph.D. dissertation, University of Californina, Berkeley.Google Scholar
Leech, Geoffrey N. (1966). English in advertising: A linguistic study of advertising in Great Britain. London: Longman.Google Scholar