¹ For those whose interest in beverage economics runs beyond wine to distilled spirits, Tuccille's work should whet the palate for an upcoming book by Daniel S. Pierce on the origins of NASCAR, the auto-racing sanctioning body. The success of NASCAR, which came into being thanks to the automotive feats of bootleg liquor supplymen in the South during Prohibition, shares many common themes with the early accomplishments of the Ernest and Julio Gallo Winery. See Pierce, Daniel S.: Real NASCAR: White Lightning, Red Clay, and Big Bill France, The University of North Carolina Press, Chapel Hill, 2010, 352 pp., ISBN 978–0807833841.Google Scholar

² Hawkes, Ellen: Blood & Wine: The Unauthorized Story of the Gallo Wine Empire, Simon & Schuster, New York, 1993, 464 pp., ISBN 0–671–64986–8.Google Scholar