Hostname: page-component-5c6d5d7d68-xq9c7 Total loading time: 0 Render date: 2024-08-19T02:57:02.522Z Has data issue: false hasContentIssue false
  • English
  • Français

Ernest Gallo, 1909–2007: A Life in Wine*

Published online by Cambridge University Press:  08 June 2012

Tony Lima  and
Norma Schroder
Tony Lima
Affiliation:
Department of Economics, California State University, East Bay, 25800 Carlos Bee Blvd., Hayward, CA 94542, email: tony.lima@csueastbay.edu
Norma Schroder
Affiliation:
CEO, Blue Weasel Productions, P.O. Box 1131, Belmont, CA 94002, email:normas@blueweaselproductions.com
Get access Rights & Permissions [Opens in a new window]

Extract

Everyone knows the name Ernest Gallo. With his brother Julio they started the E&J Gallo Winery in Modesto, California in 1932. In 70 years the winery grew to be the largest in the world. Some evidence of the scale of the Gallo Winery's operations can be found in the interview itself.

“We will crush this year [1971] somewhere around 650,000 tons of grapes. We will produce only somewhere in the area of 50,000 tons” (Gallo, 1995, p.31).

A ton of grapes produces about 150 gallons of wine (Gallo, 1995). In 1971 the Gallo winery produced about 105,000,000 gallons of wine. That's a large operation by any standard.

This paper is based on an interview with Ernest Gallo conducted during the period 1969–1971 by the Regional Oral History Office, Bancroft Library, University of California, Berkeley.

Type
Articles
Information
Journal of Wine Economics , Volume 2 , Issue 2 , Fall 2007 , pp. 109 - 128
Copyright
Copyright © American Association of Wine Economists 2007

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Bagwell, K. and Riordan, M.H. (1991). High and declining prices signal product quality. American Economic Review, 81(1), 224–239.Google Scholar
Bioletti, F. T. (1933). Wine making on a small scale. San Francisco: California Grape Grower.Google Scholar
Bonné, J. (2007). Appreciation: Ernest Gallo, wine's master salesman. San Francisco Chronicle, March 9, 2007, page F–1.Google Scholar
Gallo, E. (1995). Ernest Callo, The E. & J. Gallo Winery. Typescript of an oral history conducted 1969–1971 by Ruth Teiser, Regional Oral History Office, The Bancroft Library, University of California, Berkeley, 1995, 166 pp. Available at http://bancroft.berkeley.edu/ROHO/collections/pdfs/gallo_ernest.pdf., Accessed March 23, 2007.Google Scholar
Laube, J. (2007). Ernest Gallo Dead at 97. Wine Spectator, May 15, 2007, page 20.Google Scholar
Online Archive of California (2007). http://oac.cdlib.org/. Accessed April 7, 2007.Google Scholar
Paulson, L. D. (2007), Livermore Valley, A Rich Viticultural Heritage. Taste California Travel. http://www.tastecaliforniatravel.com/life-in-california-1.htm. Accessed April 8, 2007.Google Scholar
Prial, F.J. (2007). Ernest Gallo, 97, Founder of Winery, Dies. New York Times, March 7, 2007, page C–11.Google Scholar
Spence, A. M. (1973). Market Signaling: Information Transfer in Hiring and Related Processes. Harvard University Press: Cambridge, MA.Google Scholar
Zinquisition blog, http://zinquisition.blogspot.com/. Accessed April 8, 2007.Google Scholar