Hostname: page-component-848d4c4894-nmvwc Total loading time: 0 Render date: 2024-06-23T05:06:59.316Z Has data issue: false hasContentIssue false

Collective Economic Conceptualization of Strategic Actions by Québec Cidermakers: A Mixed Methods–Based Approach*

Published online by Cambridge University Press:  11 January 2018

L. Martin Cloutier*
Affiliation:
Department of Management and Technology, School of Management, University of Québec at Montréal, Québec, Canada
Sébastien Arcand
Affiliation:
Department of Management, HEC Montréal, Québec, Canada; e-mail: sebastien.arcand@hec.ca.
E. Michael Laviolette
Affiliation:
Entrepreneurship and Strategy, Toulouse Business School, France; e-mail: em.laviolette@tbs-education.fr.
Laurent Renard
Affiliation:
Department of Management and Technology, School of Management, University of Québec at Montréal, Québec, Canada; e-mail: renard.laurent@uqam.ca.
*
e-mail: cloutier.martin@uqam.ca (corresponding author).

Abstract

The objective of this article is to estimate the spatial structure of the collective economic conceptualization of strategic actions by cidermakers in Québec. It employs group concept mapping, a mixed methods–based approach. Given the limited research on the economic conceptualization of horizontal coordination for guiding collective strategic action orientations, this contribution is threefold: methodological, empirical, and practical. Methodologically, the results show the perspective of horizontally coordinated cidermakers and use statistical estimates and retroduction as an inference mode to produce and structure the concept map. Empirically, the spatial economic conceptualization consists of a concept map with seven strategic action clusters organized around the notions of product supply and demand and highlights tensions between individual and collective strategic actions. Practically, measures of relative importance and relative feasibility are obtained for each cluster on the map, and implications are discussed. (JEL Classifications: D02, L23, L26, L66, Q18)

Type
Articles
Copyright
Copyright © American Association of Wine Economists 2018 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

Footnotes

*

The authors would like to express their thanks to participants at the AAWE annual conference and journal reviewers for helpful comments. The Producteurs de cidre du Québec (PCQ) association is gratefully acknowledged for encouraging its members to participate in this study. Finally, the authors would like to acknowledge the financial support of their institutions: HEC Montréal and the University of Québec at Montréal.

References

Bedi, R. P. (2006). Concept mapping the client's perspective on counseling alliance formation. Journal of Counseling Psychology, 53(1), 2635.Google Scholar
Bouamra-Mechemache, Z., and Zago, A. (2015). Introduction: Collective action in agriculture. European Review of Agricultural Economics, 42(5), 701711.Google Scholar
Brandenburger, A. M., and Nalebuff, B. J. (1996). Co-opetition. London: HarperCollins.Google Scholar
Cloutier, L. M., Renard, L., Arcand, S., and Laviolette, E. M. (2016). Rejuvenating the Cider Route in Québec: An action design research approach to stakeholder collaboration and innovation. Technology Innovation Management Review, 6(11), 617.Google Scholar
Euromonitor. (2016, June). Cider/Perry in Canada. Euromonitor International, <http://www.euromonitor.com/cider-perry-in-canada/report>, consulted February 26, 2017.,+consulted+February+26,+2017.>Google Scholar
Everitt, B. S., Landau, S., Leese, M., and Stahl, D. (2011). Cluster Analysis. 5th ed. Chichester, UK: Wiley.Google Scholar
Kane, M., and Rosas, S. R. (2018). Conversations about Group Concept Mapping: Applications, Examples, and Enhancements. Thousand Oaks, CA: Sage Publications.Google Scholar
Kane, M., and Trochim, W. M. K. (2007). Concept Mapping for Planning and Evaluation. Thousand Oaks, CA: Sage Publications.Google Scholar
Kruskal, J. B., and Wish, M. (1978). Multidimensional Scaling. Beverly Hills, CA: Sage Publications.Google Scholar
Mantere, S., and Ketokivi, M. (2013). Reasoning in organization science. Academy of Management Review, 39(1), 7089.CrossRefGoogle Scholar
Meinzen-Dick, R., DiGregorio, M., and McCarth, N. (2004). Methods for studying collective action in rural development. Agricultural Systems, 82(3), 197214.Google Scholar
Morrier, F., and St-Georges, C. (2017). Les réalisation, les enjeux et les chantiers d'avenir: la perspective des cidriculteurs. In Cloutier, L.M., and Détolle, A. (eds.), La Transformation du Cidre au Québec : Perspective Écosystémique. Québec, QC: Presses de l'Université du Québec, 3552.Google Scholar
Rosas, S. R. (2017). Group concept mapping methodology: Toward an epistemology of group conceptualization, complexity, and emergence. Quality and Quantity, 51(3), 14031416.Google Scholar
Rosas, S. R., and Kane, M. (2012). Quality and rigor in the concept mapping methodology: A pooled study analysis. Evaluation and Program Planning, 35(2), 236245.Google Scholar
Canada, Statistics (2017). Table 183-0024 - Sales of Alcoholic Beverages of Liquor Authorities and other Retail Outlets, by Value, Volume, and Beverage Type, annual, CANSIM (database), consulted on December 2 2017.Google Scholar
Vanni, F. (2014). Agriculture and Public Goods: The Role of Collective Action. New York: Springer.Google Scholar