Unit-Linked life insurance can be simply defined as the application of unit trust principles to the ‘savings element’ of each premium paid and the application of insurance principles to the remaining ‘insurance element’ only. It has been appearing in various forms for some time now. In North America, it has been mainly of the variable annuity variety, commencing with CREF in approximately 1952. In the U.K. it has been mainly of the endowment assurance variety, commencing in approximately 1957 but not really making a big impact until 1962–63 when the unit trust groups first came on the scene. In Australia it has so far been limited to superannuation schemes with the so-called (by one life office) ‘E.F.G.’ approach the prime example, commencing in approximately 1965. In each country the position is the same—a remarkably favourable response from the public, particularly in the last few years, causing an urgent reassessment of previously held views, sometimes, unfortunately, most widely and eloquently recorded! There have also been legislative difficulties of varying degrees, most pronounced in North America, least pronounced in the U.K., with the position in Australia not clear.